Royal Bank of Canada (RBC) is proud to announce that Avion Rewards, the largest proprietary loyalty program in Canada, has been recognized with two 2023 International Loyalty Awards, including “International Loyalty Program of the Year (Global Regional Winner – Americas)” and “Best Loyalty/Benefits in a Financial Product”. The International Loyalty Awards, which were held in London, United Kingdom on June 13, are highly regarded and competitive within the loyalty industry, and celebrate excellence, innovation and best practice on a global scale
“We’ve made significant investments to transform and scale Avion Rewards for Canadians, which is the largest and most valuable proprietary loyalty program in the country,” said Neil McLaughlin, group head, Personal & Commercial Banking, RBC. “To be recognized alongside so many prestigious and industry-leading brands from around the world is truly something to celebrate.”
Avion Rewards is a loyalty program and consumer engagement platform that brings a new commerce and best-deal shopping experience to Canadians, giving them the flexibility to shop, save, earn and redeem for both everyday merchandise and aspirational rewards. Its exclusive Avion Rewards ShopPlus shopping companion enables members to access personalized offers seamlessly, saving them time and money. As one of the largest travel providers in the country, Avion Rewards members benefit from the program’s market-leading “any airline, any flight, any time” travel bookings, as well as its flagship Avion travel rewards credit cards and RBC Concierge service.
“With a new shopping experience and growing list of payment capabilities, retail partners and innovative features, Avion Rewards brings unmatched value to millions of Canadians every day,” said Niranjan Vivekanandan, SVP & head of Loyalty & Merchant Solutions, RBC. “We’re extremely proud of this recognition and our world-class team that has been instrumental in building our leading loyalty program.”
To learn more about Avion Rewards, visit avionrewards.com.
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 98,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 27 other countries.