Adyen and the BMW Group have expanded their successful global partnership to include point-of-sale (POS) systems, enhancing the payment experience for BMW customers both online and offline. Building on their established e-commerce collaboration, Adyen will now provide integrated POS solutions for BMW Welt and the BMW Museum, ensuring a seamless payment experience in these key offline locations.
Adyen has been BMW Group’s payment partner for global e-commerce across 36 countries, processing credit card payments for the ConnectedDrive Store in markets such as Europe, Australia, Malaysia, Singapore, Korea, Japan, and Brazil. The integration of Adyen’s POS solutions extends this expertise to BMW’s physical locations, providing a unified payment experience that caters to local market preferences with methods like iDeal, TWINT, Swish, and others.
“We are excited to advance our collaboration after several successful years, now offering a modern payment experience at BMW Museum and BMW Welt,” said Alexa von Bismarck, President EMEA at Adyen. “Our unified platform provides comprehensive insights and data across all channels.”
The expanded partnership aims to deliver a globally consistent premium payment experience by integrating online and offline channels on Adyen’s platform. This integration offers unified reporting, innovative functions like real-time transaction overviews, and the ability to better understand customer payment preferences. Future enhancements will include additional payment methods such as Apple Pay and Google Pay at BMW’s POS locations.
Adyen’s extensive experience with leading global brands underscores its capability to deliver tailored payment solutions and innovative technologies, reinforcing its role as a trusted partner in the automotive industry.
