Visa and First Abu Dhabi Bank launch second edition of ‘She’s Next’ program

  • UAE women business owners are invited to apply for a grant worth USD50,000, a tailored training program and access to She’s Next Club networking and mentoring opportunities. Applications are open until June 23, 2023.
  • As part of initiative, Visa launches ‘Women SMB Digitalization Index’ for UAE:
    • Nearly half of the women surveyed in UAE stated access to capital as a significant challenge, with 8 out of 10 women tapping into their personal savings
    • Leadership (40%) and financial independence (38%) cited as top motivations for women starting businesses
    • 70% of respondents claimed to have higher level of digitalization implemented in their businesses; 95% plan to digitize their businesses in the future

Dubai, UAE:  Visa, the world’s leader in digital payments, has partnered with First Abu Dhabi Bank (FAB), the UAE’s largest bank, to launch the second edition of its global She’s Next initiative in the UAE.

She’s Next, empowered by Visa, is a global advocacy program that aims to support women-owned small businesses through funding, training and mentorship. From today and until June 23, women entrepreneurs from all industries and sectors in UAE can apply to She’s Next. One winner will receive a grant of USD50,000, a tailored training program, and access to She’s Next Club resources such as a workshop library and community of entrepreneurs.

Salima Gutieva, Vice President and Country Manager for the UAE, Visa, commented: “We’re proud to bring the second edition of our successful ‘She’s Next’ program to the UAE, in partnership with FAB.”

She’s Next is part of Visa’s efforts to support digitalization of women-owned businesses and features the launch of Visa’s first Women SMB Digitalization Index. The Index scores businesses based on 5 indicators: online presence, digital payments acceptance, payment security awareness, customer engagement, and customer retention. For the UAE, the index reveals women-owned businesses scored highest in digital marketing, online presence and customer engagement.

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