UBS History Exhibition Opening: ‘Key Moments – How Banking Shaped Modern Switzerland’
UBS is delighted to announce the opening of its highly anticipated exhibition series, “Key Moments,” which sheds light on the significant role that banking has played in the evolution of modern Switzerland. The inaugural exhibition will be open to the public starting on 27 February 2025 at UBS’s global headquarters, located at Bahnhofstrasse 45 in Zurich. Through an engaging and meticulously curated display, the exhibition traces key milestones in the more than 160-year history of UBS and its predecessor banks, emphasizing their impact on Switzerland’s economic and industrial landscape.
A Tribute to Switzerland’s Banking Heritage
Sergio P. Ermotti, Group CEO of UBS, underscores the significance of the exhibition, stating, “The vision of a modern, entrepreneurial Switzerland has shaped the history of UBS. Its current position is based on its historical roots as a bank that was founded for the pioneers of commerce and industry in Switzerland. The exhibition emphasizes UBS’s contribution to the Swiss economy over the years.”
Throughout history, banking has been a cornerstone of Switzerland’s economic progress. UBS, along with more than 520 predecessor institutions, has played a pivotal role in fostering entrepreneurship, enabling innovation, and driving national prosperity. The exhibition takes visitors on a compelling journey through time, exploring how banks provided the necessary financial backing for ambitious industrial and commercial ventures that defined Switzerland’s modern economy.
The Evolution of Swiss Banking and Industry
The exhibition pays special attention to UBS’s most influential predecessor banks, many of which were founded in the latter half of the 19th century. This period marked a time of extraordinary economic transformation in Switzerland, characterized by rapid industrialization, infrastructure expansion, and the rise of global commerce. These financial institutions were instrumental in funding groundbreaking projects, including railway networks, manufacturing enterprises, and technological advancements that propelled Switzerland to international prominence.
One of the core themes of “Key Moments” is the role of banking in enabling visionary ideas to become reality. Many of Switzerland’s most ambitious projects—ranging from infrastructure megaprojects to cutting-edge industrial innovation—were made possible through financial backing from UBS and its predecessor institutions. The exhibition showcases historical documents, banking records, and firsthand accounts that highlight how these financial pioneers shaped the economic destiny of the nation.
An Interactive Journey Through Swiss Economic History
Designed as an immersive experience, “Key Moments” offers visitors a unique opportunity to step back in time and explore Switzerland’s economic evolution. The exhibition employs a range of engaging formats, including:
- Visual Storytelling: High-resolution visuals and infographics bring historical events to life, allowing visitors to see the transformation of Switzerland’s banking and industrial sectors over the decades.
- Digital Animations: State-of-the-art digital recreations offer an interactive and engaging way to understand the complexities of historical financial transactions and economic developments.
- Historical Artifacts: Rarely seen documents, banknotes, letters, and archival materials provide an authentic glimpse into Switzerland’s financial past.
- Bilingual Presentation: The entire exhibition is presented in both German and English, ensuring accessibility for a broad audience, including international visitors and financial professionals.
By blending traditional storytelling with modern technological elements, “Key Moments” invites attendees to experience firsthand the spirit of Swiss entrepreneurship and economic foresight that has defined the banking sector for over a century.
The Enduring Partnership Between UBS and Switzerland
Switzerland’s economic growth and stability have long been intertwined with the strength of its banking institutions. UBS, with its rich historical legacy, continues to be a driving force for progress, entrepreneurship, and prosperity in the country. Since its inception, UBS has remained committed to supporting sustainable economic growth, providing financial solutions that empower businesses, and fostering innovation across multiple sectors.
Beyond its role in banking, UBS actively contributes to Swiss society in various ways:
- Economic Contributions: In 2023 alone, UBS paid approximately CHF 2.5 billion in taxes and spent around CHF 4 billion on goods and services in Switzerland, significantly supporting the national economy.
- Employment and Education: With around 35,000 jobs and 2,300 positions dedicated to education and training, UBS plays a vital role in nurturing talent and promoting workforce development in Switzerland.
- Cultural and Social Engagement: UBS is deeply invested in social causes, supporting cultural initiatives, advocating for vocational apprenticeships, and working closely with universities to drive research and innovation.
- Sports and Community Support: Through sponsorships, community programs, and partnerships with athletic organizations, UBS promotes Swiss sports and fosters a culture of excellence and teamwork.
The exhibition reinforces the idea that UBS is not merely a financial institution but a key player in shaping Switzerland’s social and economic landscape. By celebrating its legacy and ongoing contributions, “Key Moments” highlights the indispensable relationship between the banking sector and national prosperity.
A Must-Visit Exhibition for History and Finance Enthusiasts
The “Key Moments” exhibition is designed to appeal to a diverse audience, including financial professionals, historians, students, and the general public. It offers an unparalleled opportunity to explore the intricate connections between banking, commerce, and industry in shaping modern Switzerland. Visitors can gain a deeper appreciation of the visionary leadership, financial acumen, and entrepreneurial spirit that have defined Swiss banking for generations.
For those interested in finance, history, or economic development, “Key Moments” serves as an invaluable educational resource. It provides a rich and engaging perspective on how banking institutions have not only facilitated Switzerland’s growth but have also adapted to the evolving global financial landscape.
