New Dining Program and Benefits Set to Launch in H2 2025 in Select European Countries
TheFork and Mastercard are joining forces through a multi-year partnership aimed at enhancing the dining experience for Mastercard cardholders. By combining Mastercard’s global network with TheFork’s expertise in dining, this partnership will deliver exclusive benefits to eligible cardholders worldwide. Mastercard holders in Europe, as well as those visiting, will enjoy dedicated access to restaurant reservations and a curated lineup of culinary-themed Priceless Experiences through priceless.com and TheFork platform.
“Europe is a renowned culinary destination, celebrated for its variety—from Italian pasta to French haute cuisine. This partnership with TheFork allows us to strengthen our commitment to bringing cardholders closer to the culinary world they love,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “With the rise of the experience economy, we’re excited to enrich our cardholders’ dining experiences across Europe.”
At the core of this collaboration is a shared vision to provide exceptional culinary experiences at premier dining spots, spotlight emerging chefs, and simplify payments for consumers. The global partnership officially launches in 2025 and will progressively roll out in TheFork’s European markets, including Italy, France, Spain, the United Kingdom, the Netherlands, Germany, Portugal, Switzerland, Belgium, Austria, and Sweden.
Additionally, Mastercard will become the title sponsor of TheFork Awards and will be featured as the preferred payment partner of TheFork PAY. This reflects both brands’ commitment to simplifying payment for diners and restaurants while enhancing the dining experience with advanced technology.
“We’re excited to partner with Mastercard and further solidify our role as a top partner for the European restaurant industry,” said Jose Noguer, Chief Marketing Officer, TheFork. “We are committed to offering unique and exceptional dining experiences in all our markets, and we look forward to extending these to Mastercard cardholders.”
Mastercard has a long-standing focus on creating memorable dining experiences in major cities worldwide. This new partnership with TheFork expands its portfolio of curated culinary offerings, which currently includes Priceless Experiences, Priceless Tables, chef ambassadors, and globally recognized dining locations like Luma in Hong Kong, Peak with Priceless in New York, Notie by Priceless in Brazil, Priceless with Estoril in Mexico, and Bistro by Mastercard in Rome.
“Together with TheFork, we are excited to provide cardholders with exclusive access to some of Europe’s top dining experiences,” said Jorn Lambert, Chief Product Officer, Mastercard. “From securing a table at sought-after restaurants to enjoying curated menus by celebrated chefs, cardholders will unlock access to unique culinary experiences. This partnership underscores our commitment to offering enhanced benefits to our cardholders.”
About TheFork
TheFork, a Tripadvisor® company, is the leading online restaurant booking platform in Europe. At the forefront of championing restaurant culture, TheFork harnesses technology to foster real life connections between diners and restaurateurs and set them up for success. With a network of more than 55,000 partner restaurants across 11 countries, nearly 40 million app downloads and more than 20 million verified reviews, TheFork stands as the go-to platform for all food lovers to enjoy unforgettable restaurant experiences. Through TheFork, users can easily find restaurants according to their preferences, check real-time availability, instantly book online 24/7, benefit from special offers and pay directly on the app. For restaurateurs, TheFork’s technology empowers them to thrive, thanks to TheFork Manager, a software solution to optimise reservation management and occupancy rate, increase bookings & visibility, fight no-shows, manage payments and streamline operations, while connecting to the broadest community of loyal diners.
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
