Sunflower Bank Collaborates with Livestrong to Strengthen Cancer Awareness Efforts
Sunflower Bank has taken a significant step forward in its ongoing commitment to community well-being by announcing a new partnership with Livestrong, a nonprofit organization based in Austin, Texas, that is dedicated to improving the lives of individuals and families impacted by cancer. This collaboration represents more than just a formal agreement—it is a powerful alignment of missions between a regional financial institution that has long invested in the health and vitality of its communities, and a nationally recognized nonprofit with decades of experience advocating for cancer survivors.
By joining forces, Sunflower Bank and Livestrong are working to amplify awareness, expand access to vital resources, and strengthen support systems for cancer patients, survivors, and caregivers. The partnership underscores the bank’s dedication to addressing not only the financial needs of the communities it serves but also their health, resilience, and overall quality of life.
A Mission-Driven Collaboration
Cancer continues to be one of the most pressing public health challenges in the United States, with millions of families navigating its emotional, physical, and financial toll every year. Nonprofits like Livestrong have long played a crucial role in filling the gaps that traditional healthcare systems often leave behind. By offering guidance, advocacy, and resources, Livestrong empowers individuals to take control of their cancer journey.
Sunflower Bank, with deep roots in Texas and a growing footprint across several states, has established itself as more than just a financial institution. Over the years, the bank has repeatedly demonstrated a commitment to social responsibility, especially in the areas of health, education, and community development. Its new collaboration with Livestrong is a continuation of this tradition, demonstrating how private-sector organizations can directly contribute to life-changing causes.
Suzanne Stone, President & CEO of Livestrong, emphasized the meaningful nature of this partnership. “Sunflower Bank is helping us put life-changing tools directly into the hands of people facing cancer. By making the Livestrong Guidebook available in their branches and stepping forward as a presenting sponsor of the Livestrong Challenge, they’re showing what it means to stand with survivors and families in a meaningful, lasting way,” she said.
Her words highlight the heart of the initiative: practical support for those who need it most.
Key Components of the Partnership
The collaboration between Sunflower Bank and Livestrong includes two major components designed to reach communities directly:
1. Community Guidebook Partner
One of the most tangible outcomes of this partnership is the distribution of Livestrong’s Guidebook & Planner through select Sunflower Bank branches. These guidebooks, normally available for purchase, are being provided free of charge at pilot locations in Austin and Dripping Springs, Texas.
The Guidebook is more than just a manual—it is a lifeline for patients and caregivers. It helps them organize medical records, understand treatment options, track symptoms, and manage life beyond diagnosis. Cancer treatment often comes with overwhelming amounts of information, appointments, and emotional challenges. Having a structured, trusted tool makes a real difference for families navigating this difficult journey.
By making these guidebooks available at no cost, Sunflower Bank is removing financial barriers and ensuring that more individuals can access this critical resource. The program is expected to expand to additional branches in the future, amplifying its reach and impact.
2. Livestrong Challenge Presenting Sponsorship
Equally important is Sunflower Bank’s role as a presenting sponsor of the Livestrong Challenge, an annual event that attracts more than 1,000 participants to Austin each year. The event brings together cyclists, runners, and walkers of all ages and abilities, united by a common goal: to raise awareness and funds for cancer support.
The Livestrong Challenge is not just a fundraiser—it is a celebration of survivorship, resilience, and community spirit. Families, survivors, and advocates gather to honor those lost to cancer and to support those still fighting. Sunflower Bank’s sponsorship ensures the sustainability of this event, allowing Livestrong to continue its mission of empowering survivors while raising funds for critical programs.
For Sunflower Bank employees, customers, and community members, the Challenge also provides a meaningful opportunity to participate directly in the cause. Whether through volunteering, fundraising, or joining the event as athletes, individuals are invited to become active contributors to the fight against cancer.
Voices from Sunflower Bank
Matt Lamb, Chief Retail Banking Officer at Sunflower Bank, reflected on the importance of the partnership. “We are thrilled to begin this partnership with Livestrong, an organization that shares our commitment to making a meaningful impact in the lives of the people in our communities. This is a tremendous opportunity to make a tangible difference and continue our efforts to help raise cancer awareness and support those affected.”
His statement reflects the bank’s broader philosophy of corporate responsibility. For Sunflower Bank, community engagement is not a side initiative—it is central to its identity. By aligning with nonprofits like Livestrong, the bank ensures that its contributions are both strategic and impactful.
Why This Partnership Matters
The collaboration between Sunflower Bank and Livestrong illustrates how cross-sector partnerships can generate meaningful change. While Livestrong provides the expertise, tools, and programs that directly serve patients, Sunflower Bank contributes financial support, infrastructure, and community access. Together, they are able to reach more people and make resources more widely available.
This partnership also highlights the evolving role of financial institutions. Banks are increasingly expected to go beyond offering financial products and services—they are seen as integral members of the communities they serve. By investing in causes like cancer support, Sunflower Bank strengthens trust with its customers while contributing to the public good.
A Shared Commitment to Survivors and Families
At its core, this partnership is about people—patients, survivors, caregivers, and families who face the realities of cancer every day. It is about ensuring that they have the tools, support, and community they need to face their journey with strength and dignity.
The collaboration between Sunflower Bank and Livestrong represents a model of how businesses and nonprofits can work together to drive impact far beyond what either could accomplish alone. It is a reminder that while cancer remains a formidable challenge, collective action, compassion, and community support can make the path forward brighter.
About Sunflower Bank
With $8.4 billion in assets as of June 30, 2025, bank headquarters in Dallas, TX, 71 licensed branches in seven states, and mortgage capabilities in 43 states, Sunflower Bank, N.A. provides a full range of relationship-focused services to meet personal, business and wealth management financial objectives. FirstSun Capital Bancorp (Nasdaq: FSUN) is the financial holding company for Sunflower Bank, N.A. and is headquartered in Denver, CO. First National 1870 is a division of Sunflower Bank, N.A. Member FDIC. Equal Housing Lender. To learn more visit: SunflowerBank.com
About Livestrong
Established in 1997 with a mission to address the often-overlooked challenges in cancer care, Livestrong has supported more than 10 million cancer survivors. Notably, Livestrong played a pivotal role in establishing survivorship as a formal field of study in the cancer space. Livestrong’s empowering work includes programs to encourage physical activity after cancer treatment, assistance for people whose treatment affects fertility, and a library of information available for free online. Livestrong also creates and funds community programs that focus on the day-to-day concerns of survivors and works with policymakers and institutions to change how the world faces cancer. Livestrong.org
