StrategyCorps, LLC (“SC”), a leading provider of deposit analytics and retail and small business checking solutions, has announced the successful closure of a capital partnership with Estancia Capital Partners. Estancia, a respected private equity firm specializing in the financial services sector, has made a substantial investment in SC to support its growth initiatives. These include the development of new solutions, expansion of business operations, enhancement of client services, and strategic acquisitions/partnerships.
Headquartered in Nashville, TN, StrategyCorps is renowned for its pioneering work in checking account optimization and analytics. Leveraging its proprietary CheckingScore® data analytics and third-party reward-based offerings, SC enables financial institutions (FIs) to deliver significant benefits to their clients while gaining comprehensive insights into client needs. SC serves nearly 300 FI clients with its two main product lines, BaZing® and BaZingBiz®, catering to retail clients and small to medium-sized businesses (SMBs).
Mike Branton, Chairman and CEO of StrategyCorps, highlighted the strategic significance of the partnership with Estancia, emphasizing the opportunity to accelerate growth and innovation. He noted, “In the competitive banking landscape, becoming the Primary FI requires offering relevant products and exceptional service. Our partnership with Estancia positions StrategyCorps to expand rapidly and evolve our solutions, empowering community and regional FIs to compete effectively against larger and digital banks.”
Dana Kurttila, Managing Director at Estancia, expressed confidence in StrategyCorps’ proven ability to enhance customer relationships for FIs. “SC’s unique blend of actionable analytics and advanced product solutions aligns with Estancia’s expertise in financial technology and banking solutions,” Kurttila stated. “We are eager to collaborate with SC’s talented team to maximize the potential of their innovative solutions.”
The transaction, finalized on June 28, 2024, saw Keefe, Bruyette & Woods and Bass Berry Sims advising StrategyCorps on financial and legal matters, respectively. Estancia received financial and legal counsel from Jefferies LLC and Kirkland & Ellis LLP. Both parties emphasized their alignment in values and strategic vision, ensuring continuity in SC’s management and strategy while fostering growth opportunities for SC employees through broader ownership.
This partnership underscores Estancia’s commitment to leveraging its capital and expertise to drive SC’s growth trajectory in the evolving financial services landscape.
