Bolsters Siprocal’s Expansion Plan Across CTV, Mobile, and Gaming Business Segments
Solace Capital Partners, L.P. (“Solace”), a renowned private equity firm specializing in innovative capital solutions for middle market companies, has disclosed its recent investment in Siprocal, Inc. (“Siprocal” or the “Company”). The specific terms of the investment remain undisclosed.
Siprocal stands as a leading force in advertising, marketing technology, and digital media platforms, catering to clients across North America, Latin America, and Brazil. Established in March 2023 through the merger of Digital Reef, a provider of mobile software and technology solutions with a global ad platform designed for connected TV (“CTV”), and Gamers Club, the largest video gaming matchmaking platform and community hub in Latin America, Siprocal offers a comprehensive suite of solutions. These solutions assist publishers, operators, and advertisers in effectively reaching and engaging their target audiences through first-party data, unique content, and immersive experiences across CTV, mobile, and gaming platforms.
“Siprocal offers clients a comprehensive solution to target audiences across various channels, from connected TVs to mobile devices, led by a seasoned management team comprising top-tier operators. The Company’s access to premium ad inventory, purpose-built CTV technology stack, and high-quality service offerings set Siprocal apart, providing clients with an unparalleled experience. On the mobile front, the Company’s exclusive partnerships with telecommunications companies in Latin America have established a formidable competitive advantage, and coupled with its access to global game publishers and application manufacturers, presents significant growth prospects,” remarked Christopher Brothers, Co-Founder and Managing Partner of Solace.
Ari Segal, the Chief Executive Officer of Siprocal, will continue to helm the business, supported by a deeply experienced management team.
“Solace boasts a proven track record of providing strategic capital and operational support to growth-oriented companies at pivotal junctures. Our collaboration with Solace positions Siprocal to capitalize on substantial business opportunities arising from the convergence of dynamic market trends, evolving consumer behaviors, and the advancement of our products, technology, and client relationships,” added Mr. Segal.
About Solace Capital Partners
Solace Capital Partners, headquartered in Los Angeles, is a private investment firm dedicated to delivering flexible capital solutions for middle market companies in the United States and Canada. Solace seeks to establish collaborative partnerships with management teams, leveraging the firm’s extensive resources to effect operational enhancements and drive performance in its portfolio companies, while delivering attractive risk-adjusted returns for investors. For further details, please visit www.solacecap.com.
About Siprocal
Siprocal serves as a media technology platform aiding leading publishers, operators, and advertisers in the Americas to expand and monetize their user base across multiple devices. Leveraging direct access to audiences and first-party data intelligence, Siprocal facilitates new connections and conversions. Operating across the Americas, Siprocal impacts hundreds of millions of individuals monthly on their preferred channels through mobile, connected TV, streaming, or gaming. For additional information, please visit www.siprocal.com.
