Adobe and Antom Announce Strategic Alliance to Expand Seamless Payment Solutions for Digital Creators Across Asia
Adobe and Antom, a leading provider of unified merchant payments and digitization solutions under Ant International, have announced a strategic partnership aimed at enhancing digital creativity by integrating seamless payment access across Asia. This collaboration seeks to provide Adobe’s customers with optimized payment experiences and tailored digital marketing offerings, thereby expanding Adobe’s reach in the rapidly growing Asian markets.
Localized Payment Integration
As part of this partnership, Adobe will integrate localized solutions to strengthen its global footprint with a user-centric approach. By leveraging Antom’s comprehensive acquiring network, advanced payment technology, and broad local payment method coverage across Asia, Adobe aims to optimize transaction flows, increase conversion rates, and ensure fast, secure, and cost-effective payment settlements.
In the initial phase, eight new alternative payment options will be rolled out across eight key Asian markets:
- AlipayHK (Hong Kong SAR, China)
- DANA (Indonesia)
- GCash (the Philippines)
- Kakao Pay (South Korea)
- Momo (Vietnam)
- PayPay (Japan)
- Touch ‘n Go (Malaysia)
- True Money (Thailand)
These integrations are designed to cater to the diverse preferences of consumers in these regions, facilitating smoother transactions and enhancing user satisfaction.
Enhanced Digital Marketing Opportunities
Beyond payments, Adobe and Antom will explore opportunities to introduce Adobe into Antom’s A+ Rewards, an in-app digital marketing platform powered by privacy-preserving computing and AI technologies. This platform connects brands with hundreds of millions of e-wallet users by embedding with leading e-wallets in Asia. The collaboration is expected to help Adobe improve customer acquisition and engagement through targeted campaigns integrated into users’ everyday digital experiences.
Strategic Alignment and Future Prospects
The partnership between Adobe and Antom represents a strategic alignment of goals, with both companies committed to leveraging AI and advanced technologies to enhance user experiences. By integrating Antom’s solutions, Adobe aims to make its advanced tools more accessible to a broader customer base in high-growth markets. This move aligns with Adobe’s strategy to deliver elevated and localized experiences for its customers, particularly as its customer base in Asia continues to expand.
Gary Liu, General Manager of Antom, Ant International, expressed enthusiasm about the collaboration, stating, “We are excited to collaborate with Adobe, a pioneer in leveraging AI to enhance creativity and productivity for its users. Through this partnership, we aim to make Adobe’s advanced tools more accessible to a broader customer base in high-growth markets.”
Conclusion
The Adobe-Antom partnership is poised to significantly impact the digital creativity landscape in Asia by providing seamless payment access and innovative marketing solutions. By addressing the unique needs of diverse markets and leveraging advanced technologies, this collaboration aims to empower creative professionals, businesses, and educational institutions across Asia, facilitating greater flexibility and accessibility to Adobe’s suite of products and services.
For more information on this partnership and its developments, please visit the official websites of Adobe and Antom.
