
Nubank Appoints Rob Livingston as Chief Financial Officer, Marking a New Chapter in the Digital Bank’s Global Growth Journey
Nubank, one of the world’s largest digital financial services platforms and the leading digital banking institution in Latin America, has announced a significant leadership transition with the appointment of Rob Livingston as its new Chief Financial Officer (CFO). Effective July 13, Livingston will succeed Guilherme Lago, who has served as Nubank’s CFO for the past five years and has been a key member of the organization for seven years.
The transition represents an important milestone for Nubank as it continues to expand its footprint across Latin America, strengthen its financial position, and pursue ambitious growth initiatives centered on innovation, artificial intelligence, and international market development. While Livingston assumes responsibility for the company’s global finance organization, Lago will remain actively involved during the transition period and continue serving as a strategic advisor to the company.
The appointment comes at a pivotal moment for Nubank, which has evolved from a fast-growing fintech startup into one of the most influential digital banking platforms globally, serving millions of customers across multiple markets.
Leadership Transition Designed for Continuity and Growth
According to the company, Livingston will officially take over the CFO role on July 13. He will oversee Nubank’s global financial operations, including capital allocation strategies, liquidity and funding management, financial planning and reporting, corporate development initiatives, taxation matters, and investor relations activities.
Meanwhile, Guilherme Lago will continue to support the company through August 31 to ensure a smooth transition. Beyond that date, he will maintain a strategic role as Special Advisor to both the management team of Nu Holdings and the company’s Audit and Risk Committee. In this capacity, Lago will continue providing guidance on corporate development initiatives and other strategic priorities.
The carefully structured transition reflects Nubank’s commitment to maintaining leadership stability while positioning the organization for its next phase of expansion.
As digital banking continues to reshape financial services across emerging and developed markets, strong financial leadership remains critical for balancing innovation, customer growth, regulatory compliance, and shareholder value creation. Nubank’s leadership believes Livingston’s extensive experience will help navigate these opportunities while maintaining the company’s disciplined approach to growth.
A Veteran Financial Executive Joins Nubank
Rob Livingston arrives at Nubank with more than three decades of experience in financial services, banking, payments, and international business leadership. His career spans North America, Europe, and Asia, giving him a global perspective that aligns with Nubank’s long-term ambitions.
Most recently, Livingston served as Chief Financial Officer for North America at Visa, overseeing financial operations for the company’s largest regional business segment. During his more than 12-year tenure at Visa, he held several senior leadership positions that provided exposure to both operational and strategic finance functions.
His responsibilities included leading Visa’s Corporate Finance and Investor Relations divisions, managing financial planning activities, and supporting communication with global investors and stakeholders. He also served as CFO of Visa Europe and was a board member of Visa Europe Limited, contributing to strategic decision-making during a period of significant industry transformation.
In addition to his financial leadership roles, Livingston gained extensive operational experience through executive assignments in Canada and China, where he led business initiatives and helped drive regional growth strategies.
Before joining Visa, Livingston spent approximately 18 years at Capital One, one of the leading financial institutions in North America. During that time, he held several senior positions across finance, marketing, risk management, and lending operations.
His leadership experience at Capital One included serving as President of Capital One Canada, Divisional CFO, and Senior Credit Officer. These positions provided him with deep expertise in consumer finance, credit management, customer acquisition strategies, and financial risk assessment.
Livingston’s educational background includes a Bachelor of Arts degree in Economics from Yale University, one of the world’s most respected academic institutions.
His diverse experience across payments, banking, lending, corporate finance, investor relations, and international business development positions him as a strong addition to Nubank’s executive leadership team.
Building on a Strong Financial Foundation
Livingston assumes the CFO position following a highly successful tenure by Guilherme Lago, who played a central role in shaping Nubank’s financial evolution.
When Lago joined Nubank in 2019, the company was primarily focused on Brazil and served approximately 20 million customers. Since then, Nubank has experienced extraordinary growth, expanding into Mexico and Colombia while significantly broadening its portfolio of financial products and services.
Under his leadership, the company strengthened its balance sheet, improved profitability, enhanced capital efficiency, and developed the financial infrastructure necessary to support large-scale expansion.
Perhaps most notably, Nubank grew its customer base from roughly 20 million users to approximately 135 million customers across three countries during Lago’s tenure. This remarkable growth transformed Nubank from a regional fintech challenger into one of the largest digital banking platforms globally.
The company also expanded beyond its initial credit card offerings to include savings products, lending solutions, investment services, insurance products, and various digital financial tools designed to meet evolving customer needs.
Managing the financial implications of this growth required sophisticated capital planning, risk management, regulatory compliance, and operational discipline—areas where Lago’s leadership proved instrumental.
CEO David Vélez Highlights Strategic Priorities
Nubank Founder and CEO David Vélez praised Lago’s contributions while expressing confidence in Livingston’s ability to guide the company forward.
According to Vélez, Lago was a critical partner throughout Nubank’s journey from startup to industry leader, helping establish a world-class finance organization capable of supporting sustained growth and profitability.
The CEO emphasized that the succession process was carefully planned and collaborative, reflecting both Lago’s decision that the timing was right for a leadership transition and the company’s commitment to ensuring continuity.
At the same time, Vélez underscored that Nubank’s strategic priorities remain unchanged. These priorities include accelerating growth across its core markets, leveraging artificial intelligence to transform customer experiences and operational efficiency, and pursuing disciplined international expansion opportunities.
As the financial services industry increasingly embraces AI-driven innovation, Nubank sees technology as a major differentiator in delivering personalized, scalable, and efficient banking experiences.
Livingston’s experience managing large-scale financial operations at global organizations is expected to support these ambitions while maintaining financial discipline.
Guilherme Lago Reflects on Seven Years of Transformation
For Lago, the transition marks the conclusion of an extraordinary chapter in his professional career.
Reflecting on his time at Nubank, he highlighted the company’s remarkable evolution from a fast-growing fintech operating exclusively in Brazil to a multinational digital banking leader serving more than 135 million customers.
He expressed pride in helping build a finance organization capable of supporting the company through various economic cycles while enabling rapid growth and innovation.
Lago also thanked founder David Vélez, the board of directors, and fellow employees for their support and collaboration throughout his seven-year journey with the company.
Although stepping away from day-to-day executive responsibilities, his continued involvement as an advisor will help preserve institutional knowledge and ensure continuity during this important transition period.
Livingston Looks Ahead to Nubank’s Next Growth Phase
As he prepares to join the company, Livingston expressed enthusiasm about the opportunity to contribute to Nubank’s future.
He described the company’s achievements over its first 13 years as extraordinary, noting that few organizations have scaled as rapidly while maintaining a strong customer-centric focus.
At the same time, he believes Nubank’s greatest opportunities still lie ahead.
His priorities as CFO will include ensuring operational excellence across the finance function, optimizing capital allocation decisions, supporting strategic growth initiatives, and helping position the company for long-term success.
Given Nubank’s scale and continued expansion, effective capital management will remain essential to balancing growth investments, profitability goals, regulatory requirements, and shareholder expectations.
Livingston’s extensive background in financial services and global payments provides valuable expertise as Nubank navigates these increasingly complex dynamics.
Strengthening Local and Global Financial Leadership
Alongside the appointment of a new Global CFO, Nubank also announced plans to establish a dedicated Chief Financial Officer role for Brazil.
This move completes a financial leadership structure that already exists in Mexico and Colombia, creating a model that combines strong local oversight with centralized strategic leadership.
The approach reflects the growing complexity of Nubank’s operations across multiple markets and supports greater accountability within each country.
By empowering local finance leaders while allowing the Global CFO to focus on enterprise-wide priorities, Nubank aims to enhance decision-making, improve operational efficiency, and strengthen financial governance.
The company indicated that details regarding the appointment of the Brazil CFO will be announced at a later date.
Positioning for the Future
The appointment of Rob Livingston signals Nubank’s commitment to sustaining its momentum as one of the world’s most influential digital financial institutions.
With an experienced executive taking the helm of its global finance organization, a strong foundation established under Guilherme Lago’s leadership, and a growing customer base spanning Latin America, the company appears well-positioned to pursue its next stage of development.
As Nubank continues investing in artificial intelligence, product innovation, operational excellence, and international expansion, strong financial leadership will remain a critical component of its strategy.
The transition represents not only a change in executive leadership but also a reflection of Nubank’s evolution from fintech disruptor to mature global financial platform—one focused on building long-term value for customers, shareholders, employees, and the broader financial ecosystem.
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