Primerica, Inc. (NYSE: PRI), a leading provider of financial products and services in the United States and Canada, is set to commence 2025 with a dynamic leadership gathering. On January 7-8, 2025, more than 900 of Primerica’s senior field leaders will convene in Dallas, Texas, to shape the company’s vision for growth. This annual meeting will serve as a platform to celebrate the company’s remarkable achievements in 2024 while setting the stage for ambitious goals in the year ahead.
Record-Breaking Growth in 2024
“In 2024, Primerica had a record-breaking year growing its licensed sales force by 7% to over 151,600 life-licensed representatives,” said Glenn J. Williams, CEO of Primerica. “We issued $122 billion of term life insurance, raising our term life insurance coverage in force at December 31, 2024, to $954 billion. Most importantly, we paid approximately $2 billion in death claims to help relieve financial stress for families when they needed it most. In addition, we helped clients invest over $12 billion toward their future goals, bringing our client asset values to approximately $112 billion at year-end 2024. Our representatives also facilitated over $500 million in mortgages to meet the financial needs of homeowners and support the dream of home ownership.”
Primerica’s consistent focus on empowering families to achieve financial security was evident in its strong performance metrics. The company’s achievements underscore its commitment to providing clients with tailored solutions that address life insurance, investment, and mortgage needs.
Expanding Distribution Capabilities
As part of its mission to grow and serve a wider client base, Primerica’s recruitment and licensing initiatives were at the forefront in 2024. Over 446,000 new representatives joined the organization, a testament to its attractive value proposition for aspiring financial professionals. This effort resulted in more than 56,000 newly life-licensed representatives by year-end. Furthermore, the company added over 2,250 newly securities-licensed representatives, expanding its total licensed securities representatives to over 25,400.
“The significant increase in our licensed representatives reflects the strength of our business model and our ability to attract talented individuals who are passionate about helping families,” Williams added. “This growth not only enhances our distribution capabilities but also ensures that more clients can access our financial products and services.”
Delivering Financial Solutions to Families
Primerica’s robust financial performance in 2024 was matched by its commitment to delivering impactful solutions to families across the United States and Canada. The company’s term life insurance offerings played a pivotal role in providing security and peace of mind, evidenced by the $2 billion paid out in death claims.
In addition to its insurance services, Primerica’s investment platform continued to support clients in achieving their long-term financial goals. With over $12 billion invested by clients in 2024, the company’s client asset values reached approximately $112 billion at year-end. This achievement highlights the trust clients place in Primerica’s expertise and its ability to deliver consistent value.
The company’s mortgage services also made a significant impact, facilitating over $500 million in mortgage originations. Primerica’s role in enabling homeownership reflects its holistic approach to financial wellness, addressing both immediate and long-term needs.
Regulatory Compliance and Transparency
Primerica’s commitment to regulatory compliance and transparency remains a cornerstone of its operations. The company’s mortgage services are conducted in accordance with state and federal licensing requirements in the United States and through partnerships with trusted lenders in Canada. Primerica Mortgage, LLC, a licensed Mortgage Broker, facilitates residential mortgage loans in partnership with third-party lenders. In Canada, referrals are made to 8Twelve Mortgage Corp. and Rocket Mortgage Canada ULC for mortgage and debt consolidation services.
Detailed disclosures and licensing information are provided to ensure clients receive clear and accurate information about Primerica’s services.
Vision for 2025 and Beyond
The 2025 leadership meeting will focus on leveraging the momentum generated in 2024 to drive continued growth and innovation. By aligning on strategic priorities, Primerica’s field leaders will play a critical role in shaping the company’s trajectory for the future. Key areas of focus will include:
- Enhancing Client Services: Expanding product offerings and improving service delivery to meet evolving client needs.
- Digital Transformation: Leveraging technology to streamline operations and enhance the client experience.
- Talent Development: Providing training and support to empower representatives and enable their professional growth.
- Community Impact: Strengthening initiatives that support financial literacy and community development.
Celebrating Milestones and Achievements
The leadership meeting will also serve as an opportunity to celebrate the extraordinary achievements of Primerica’s representatives. By recognizing top performers and sharing success stories, the company aims to inspire continued excellence and reinforce its culture of achievement.
“Our annual leadership meeting is a time to reflect on our accomplishments and reaffirm our commitment to helping families achieve financial security,” Williams said. “Together, we are building a resilient and innovative company that is well-positioned for the future.”
Primerica’s Legacy of Empowerment
Since its founding, Primerica has remained dedicated to empowering families through financial education and access to critical services. The company’s mission-driven approach has enabled it to make a positive impact on millions of lives, fostering financial independence and stability.
As Primerica enters 2025, it does so with a renewed focus on growth, innovation, and service excellence. By capitalizing on its strong foundation and embracing new opportunities, the company is poised to set new benchmarks in the financial services industry.
