Hexure and Luma have worked together for over four years, initially focusing on annuity solutions. By expanding the collaboration to include life insurance, the two companies aim to provide a seamless experience for financial professionals and their clients.
“We are happy to leverage our technology capabilities and carrier network to expand our four-year partnership with Luma to include life insurance,” said Kevin Pohmer, President of Hexure. “This collaboration embeds FireLight’s annuity and life e-application and illustration capabilities into Luma’s platform. Together, we deliver an unparalleled, cohesive sales experience that empowers professionals to sell multiple products with efficiency, confidence, and ease.”
Through this enhanced partnership, financial advisors can access a broad spectrum of life insurance and annuity products from multiple carriers within a single, centralized platform. This innovation will simplify the sales process, increase efficiency, and improve outcomes for both advisors and their clients.
Enhancing the Advisor Experience
By integrating FireLight® into its platform, Luma expands its offerings to deliver a complete end-to-end solution for managing life insurance and annuities. The collaboration streamlines workflows, allowing financial professionals to compare, learn about, and manage complex insurance products with greater ease and transparency.
Jay Charles, Managing Director of Insurance Products at Luma, highlighted the importance of the partnership:
“Building on our successful partnership with Hexure exemplifies our commitment to simplifying complex financial products. By integrating life insurance capabilities into our platform, we provide advisors with comprehensive solutions to meet their clients’ evolving needs.”
The integration addresses several key challenges faced by financial professionals, including time-intensive administrative processes, the complexity of managing multiple systems, and the need to offer tailored financial solutions.
Technology That Drives Transformation
The integration of Luma’s platform with Hexure’s FireLight® brings together advanced digital tools in a unified system. This all-in-one solution enhances the advisor and client experience by:
- Streamlining Product Selection: Advisors can efficiently compare a wide range of life insurance and annuity products, enabling them to identify the best solutions for their clients.
- Improving Transparency: Integrated tools ensure clarity at every step, from product selection to application completion.
- Simplifying Workflows: Automated processes reduce administrative burdens, allowing advisors to focus on delivering value to clients.
- Supporting Tailored Solutions: The platform enables advisors to customize offerings based on clients’ unique financial goals and circumstances.
As financial needs grow more complex, these innovations will help advisors provide personalized, efficient solutions that align with their clients’ long-term goals.
Supporting Financial Security for the Future
Both Hexure and Luma recognize the importance of empowering advisors with tools that enhance their ability to support clients in achieving greater financial security. By combining their expertise, the companies aim to foster innovation, improve operational efficiency, and deliver superior client outcomes.
Pohmer emphasized the long-term benefits of the partnership:
“By leveraging our combined scale, technology, and expertise, we broaden financial professionals’ offerings and better support clients in achieving greater insurance and financial stability for the future.”
A Commitment to Excellence
Luma’s collaboration with Hexure reflects the ongoing evolution of the financial services industry. By investing in advanced technology and innovative solutions, the partnership is redefining how financial professionals approach life insurance and annuities.
As advisors navigate a rapidly changing market, the integration of FireLight® into Luma’s platform ensures they have the tools needed to deliver exceptional service and build lasting client relationships. This partnership not only simplifies complex processes but also empowers advisors to deliver tailored solutions that enhance their clients’ financial well-being.
With this expanded collaboration, Hexure and Luma reaffirm their dedication to driving innovation and providing unparalleled value to financial professionals and their clients.
