Firstcard Expands Credit-Building Services to Immigrants and Underserved Communities, Unveils New Brand Identity
Firstcard, a leading credit-building platform, has announced its expansion into new markets to support a broader range of communities in building credit. Originally focused on helping college students establish better credit, Firstcard is now extending its services to immigrants, international students, expats, non-U.S. citizens, and individuals with low credit scores in the U.S. This market expansion is accompanied by the launch of a new brand identity and website, underscoring Firstcard’s commitment to making credit-building accessible to everyone.
“Our new brand is designed to resonate with and reflect the characteristics and aspirations of Firstcard’s diverse community of members who are navigating the complexities of credit building and striving to achieve the American Dream,” said Ma Qing, Chief Marketing Officer at Firstcard.
As Firstcard expanded its user base among college students, it became clear that the need for accessible credit-building tools was widespread, with significant demand from immigrants, international users, and individuals with low or poor credit scores. These underserved groups often face considerable challenges in accessing credit cards and credit-building resources, which hinders their ability to improve their credit scores and exacerbates financial barriers. In response, Firstcard made the strategic decision to broaden its market reach to help more people build credit.
At the heart of this expansion is Firstcard’s belief that credit-building should be within everyone’s reach. “We believe that building credit should not be difficult,” said Kenji Niwa, CEO of Firstcard. “Good credit is a crucial step toward achieving financial freedom. Firstcard aims to empower immigrants, international students, non-U.S. citizens, and individuals with low credit scores in the U.S. to succeed in their financial future and pursue their American Dream.”
In addition to expanding its services, Firstcard is excited to introduce its new brand identity and website. The updated brand is designed to resonate with Firstcard’s diverse community and reflect the energy and ambition of the people it serves.
About Firstcard
Firstcard is a premier credit-building platform that helps individuals build credit, regardless of their background, location, or credit history. The platform is dedicated to democratizing credit for all.
Key features of the Firstcard® Secured Credit Builder Card include:
- Faster credit building
- No credit check or hard inquiry
- Acceptance of immigrants and internationals without an SSN
- Up to 4.25% APY with Firstcard+ (currently not available to individuals without an SSN)
- Up to 15% Merchant Cashback at 29,000 partner merchants
- Up to 10% Random Cashback on every qualified purchase
- 5% monthly cashback on popular educational platforms for students, including ChatGPT, Chegg, Grammarly, Canva, Adobe, Headspace, and more
- Credit score monitoring within the app with Firstcard+
- Multilingual customer support in English, Spanish, Chinese, Japanese, and Portuguese
- No account minimum, no interest, and no overdraft fees
To learn more or to download the free app for iOS or Android, visit Firstcard.app.
Disclosures: Firstcard is a financial technology company, not a bank. Banking services are provided by Regent Bank, Member FDIC. For more information, visit firstcard.app/disclosure.
