Finov8r, a leader in embedded advisory services for banks, fintechs, and corporates, has teamed up with Crux, an analytics platform transforming the banker-small business relationship. This partnership is designed to help community and regional banks tackle business development and portfolio management challenges. By leveraging actionable insights and enhancing risk transparency, Finov8r and Crux enable banks to cross-sell services, attract low-cost deposits, diversify portfolios, and strengthen credit relationships—ultimately boosting customer engagement and driving sustainable growth.
A recent report from the National Federation of Independent Business (NFIB) shows SMB confidence slightly rising in September but still below historical averages for 33 consecutive months. The NFIB’s Uncertainty Index also spiked, reflecting increased economic pressures on small businesses, which are leaning more on their banking partners for capital. This highlights the growing importance of community banks in supporting SMB stability during uncertain times.
“Community banks are facing rising profitability pressures,” said Jacob Bennett, CEO of Crux. “To thrive, they must leverage strengths in capital, treasury, and payments to provide personalized services. But banking small businesses has become more complex due to transparency and cost challenges. By combining Crux’s data-driven insights with Finov8r’s strategic guidance, banks can meet customer needs, foster profitable relationships, and drive long-term growth.”
Crux’s platform provides banks with a clearer, hyper-local understanding of small business needs, allowing for more accurate risk assessments and proactive engagement. Meanwhile, Finov8r’s advisory services help banks unlock new revenue streams and deepen customer relationships.
“With Crux’s analytics and our advisory expertise, banks can better understand the needs of small businesses and offer tailored solutions,” said Allan Rayson, CEO of Finov8r. “This partnership equips banks to reduce risk and foster growth by providing the right products and services to SMB clients.
About Crux
Crux provides hard-to-acquire knowledge and Insights that allow bankers to engage a business efficiently at the optimal time, effectively align the best products with its needs and mitigate the risk specific to each business.
About Finov8r
Led by Allan Rayson, Finov8r bridges finance and technology to deliver embedded leadership, offering C-suite-level expertise with a genuine focus on impactful outcomes.
