Regions Bank Kicks Off Volunteer Campaign for Financial Literacy Month
Regions Bank has officially launched a bank-wide volunteer initiative as part of its Financial Literacy Month celebration this April. The initiative is part of the bank’s long-standing commitment to fostering wellness in communities across its multi-state footprint.
Financial education is a key pillar of Regions’ community engagement strategy, and the bank has consistently demonstrated its dedication through its Share the Good wellness events. This initiative has been a staple of the bank’s outreach efforts for the past 16 years, bringing together associates from across different markets to volunteer and make a meaningful impact.
“Increasing wellness is the right thing to do – to help ensure every person has the opportunity for financial success,” said Leroy Abrahams, head of Community Engagement at Regions. “It’s also an investment in our communities. When people have a greater understanding of their finances, they make better decisions. By establishing a better situation today for themselves and their families, they’re also building generational wealth and creating a healthier economy. And that benefits all of us.”
Expanding Literacy with Regions Next StepRegions Bank has created accessible, no-cost financial education resources available to everyone, regardless of whether they are customers. The bank’s Next Step® curriculum offers a comprehensive suite of tools, online resources, webinars, podcasts, and in-person training covering topics such as budgeting, saving, credit management, and financial planning for small-business owners, college students, and retirees.
This year, the Share the Good program’s theme, Building Confidence, reflects the bank’s commitment to equipping individuals with the knowledge and tools necessary to make informed decisions. Throughout April, associates across Regions’ markets will collaborate with community partners to host various education events.
Key Share the Good EventsRegions teams are organizing a variety of financial literacy events across multiple markets. Some notable examples include:
Florida (Tampa, Orlando, Jacksonville): In collaboration with the Women’s Council of the National Association of Real Estate Brokers, Regions teams will present the Next Step Path to Homeownership program to assist first-time homebuyers.
Huntsville, Alabama: Regions will host a Reality Check budget simulation at Alabama A&M University, where up to 500 students will participate. Similar wellness events will also be held at Tennessee State University and Jackson State University.
Jackson, Mississippi: Small-business owners and nonprofit leaders will benefit from a fraud-prevention session led by Regions Branch Manager Jason Morris. This session will take place during the Mississippi Alliance for Nonprofits and Philanthropy’s Annual Conference on April 25.
Austin, Texas: Regions is supporting students at Del Valle Early College High School/P-Tech Center by delivering Reality Check sessions designed to prepare them for financial success.
Birmingham, Alabama: Regions teams will present Next Step Money Basics for Life at Disability Rights & Resources. On April 14, clients will attend a Credit and Identity Theft course, which is part of an initiative to enhance independent living skills for people with disabilities.
New Orleans, Louisiana: In collaboration with the Boys and Girls Clubs of Metro Louisiana, Regions will hold Reality Check sessions on April 8 in Covington, April 22 in Slidell, and April 23 in Gretna.
Additional Financial Wellness InitiativesIn addition to community-focused events, Regions Bank will also offer several virtual and in-person financial wellness activities throughout the month, including:
Building Better Money Habits Webinars (April 8 & 24): Guidance on savings, financial stability, and credit improvement.
Regions Extra Credit Event (April 24): A special session for high school juniors, seniors, parents, and educators covering budgeting, financial aid, fraud prevention, and investing. Attendees can join in-person at the Regions Riverchase Operations Center in Birmingham or via webcast.
Small-Business Workshops: Regions bankers will provide free educational workshops and seminars in various locations, both in person and online. Business owners can inquire at their local Regions branch.
Volunteerism and Financial Literacy MonthRegions Bank’s volunteer-driven Share the Good campaign aligns with National Volunteer Month, further emphasizing the bank’s core values of financial wellness and community support.
“April is always an exciting time at Regions,” said Gina Sian, head of the Regions Making Life Better Institute. “As we celebrate both Volunteer and Financial Literacy Month, adding our Share the Good campaign to the mix gives our associates a perfect opportunity to volunteer together and share the ‘goodness’ and importance of financial education with schools, businesses, and nonprofit organizations.”
In 2024 alone, approximately 1.6 million people benefited from Regions’ financial education programs. Certified Next Step Ambassadors, specially trained in delivering financial education, have tailored courses for K-12 students, small-business owners, first-time homebuyers, veterans, seniors, and individuals with disabilities.
For a full list of financial wellness resources, visit www.regions.com/nextstep. More details about Regions’ community engagement initiatives can be found in the annual Shared Value Report and the Community Engagement section of Regions’ news site, Doing More Today.
About Regions Financial CorporationRegions Financial Corporation (NYSE: RF) is a member of the S&P 500 Index and one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products. Headquartered in Birmingham, Alabama, the bank operates across the South, Midwest, and Texas, with approximately 1,250 banking offices and over 2,000 ATMs.
Regions Bank is an Equal Housing Lender and Member FDIC.
For more information about Regions Bank, visit www.regions.com.
