E*TRADE from Morgan Stanley Ranked #1 Web Trading Platform by StockBrokers.com
ETRADE from Morgan Stanley has once again solidified its position as a leader in the online brokerage industry, earning multiple top honors in the StockBrokers.com 2025 Annual Awards. The platform received an impressive 5 out of 5 stars overall and was recognized as the #1 Web Trading Platform for the 13th consecutive year. ETRADE also secured “Best in Class” distinctions in 15 key categories, further underscoring its commitment to providing an exceptional trading experience for investors of all levels.
Outstanding Performance in Multiple Categories
E*TRADE from Morgan Stanley has been a consistent frontrunner in various areas of online trading and investment services. In the 2025 Annual Awards, the platform was acknowledged as “Best in Class” across a range of categories, demonstrating its ability to cater to different investor needs. Some of the notable rankings include:
- Overall Performance: Best in Class for 15 years running
- Mobile Trading Apps: Best in Class for 13 years running
- Platforms & Tools: Best in Class for three years running
- Range of Investments: Best in Class for five years running
- Options Trading: Best in Class for nine years running
- Research: Best in Class for three years running
- Beginners: Best in Class for eight years running
- Education: Best in Class for four years running
- Ease of Use: Best in Class for four years running
- Futures Trading: Best in Class for six years running
- Retirement Accounts: Best in Class for six years running
- High Net Worth Investors: Best in Class for two years running
- Active Traders: Best in Class (first year)
- Passive Investors: Best in Class (first year)
- Casual Investors: Best in Class (first year)
This extensive recognition highlights E*TRADE’s versatility, making it a preferred choice for investors ranging from beginners to experienced traders.
Industry Recognition and Expert Endorsements
The prestigious awards from StockBrokers.com reflect the platform’s strong reputation among both retail and institutional investors. Jessica Inskip, Director of Investor Research and lead writer at StockBrokers.com, expressed her admiration for E*TRADE’s innovative trading environment.
“My hands-on experience with ETRADE’s platforms and trading tools left me confident that it offers something valuable for every type of investor,” Inskip stated. “ETRADE strikes a solid balance between functionality and accessibility, making it a strong contender for self-directed investors across experience levels. Backed by Morgan Stanley, E*TRADE offers superb tools, diverse investment options, and comprehensive research.”
The StockBrokers.com 2025 Annual Awards assessed 16 online brokers, evaluating them across more than 200 variables spanning seven key categories. The comprehensive assessment ensures that only the most efficient and user-friendly platforms receive top honors.
Commitment to Enhancing the Trading Experience
ETRADE’s continued success is rooted in its ability to evolve and adapt to the needs of investors. The platform integrates market-leading research, intuitive technology, and a comprehensive suite of investment options to help clients achieve their financial goals. Chris Larkin, Head of Trading and Investing at ETRADE from Morgan Stanley, emphasized the company’s dedication to innovation.
“By integrating professional-grade tools with access to Morgan Stanley capabilities, we have a proven ability to meet clients wherever they are on their financial journey,” Larkin stated. “Our platform is designed to give investors the resources they need to achieve their goals, whether they are active traders or long-term investors.”
Notable Enhancements and Platform Upgrades
Over the past year, E*TRADE has introduced several enhancements to its platform, further refining the user experience. Some of the most notable updates include:
1. Enhanced Charting on the Flagship Website
E*TRADE’s now offers improved charting capabilities, allowing traders to analyze market trends more effectively. These enhancements include:
- Customizable tools with built-in definitions and educational resources
- New technical analysis studies to help traders make informed decisions
- Advanced drawing tools and additional chart types
- New display options that provide a more comprehensive view of market data
2. Expanded Bond Resource Center
E*TRADE has introduced an enhanced Bond Resource Center to cater to both new and experienced fixed-income investors. Key improvements include:
- A Taxable Equivalent Yield Calculator for better investment comparisons
- A revamped Bond Detail Page offering a more streamlined user experience
- Dedicated sections for offering documents and integrated watchlists
3. Seamless Access to Education and Events
ETRADE’s commitment to investor education has been further strengthened by allowing clients to access all Education and Events content directly through the **Power ETRADE mobile app**. Investors can now sign up for events, read educational articles, and watch demo videos from their mobile devices.
4. Customizable Table Views on Power E*TRADE
To provide traders with additional ways to analyze market data, ETRADE has added new customizable table views to its **Power ETRADE** platform. This feature allows investors to personalize their trading interface and tailor market insights to their preferences.
5. New ‘Behind the Move’ Feature in Power E*TRADE Mobile App
One of the most exciting additions to the Power E*TRADE mobile app is the Behind the Move feature, powered by Benzinga. This tool offers brief, contextual explanations of significant price movements, helping traders understand market trends at a glance. The feature also identifies other symbols that may be impacted, providing a broader perspective on trading opportunities.
A Legacy of Excellence and Innovation
ETRADE’s consistent recognition as a market leader is a testament to its unwavering focus on innovation, user experience, and investor empowerment. By continuously enhancing its platform and integrating cutting-edge technology, ETRADE remains at the forefront of the online brokerage industry.
With its comprehensive suite of investment tools, extensive educational resources, and a commitment to providing a seamless trading experience, ETRADE from Morgan Stanley continues to be a trusted choice for investors worldwide. Whether catering to active traders, passive investors, or those new to the market, ETRADE’s award-winning platform ensures that every client has access to the resources they need to navigate the financial markets successfully.
As 2025 unfolds, E*TRADE’s commitment to excellence promises even more advancements, solidifying its position as a top-tier platform for investors seeking a reliable, efficient, and feature-rich trading experience.
