Eastman Credit Union Partners with WaveCX to Drive Member Engagement and Digital Adoption
Eastman Credit Union (ECU), a full-service financial institution based in Tennessee, has partnered with WaveCX, a leader in personalized digital product engagement solutions, to enhance its digital strategy. By leveraging WaveCX’s innovative platform, ECU is bridging the knowledge gap between new digital products and member engagement, ensuring that members are not only aware of available offerings but also equipped to use them effectively.
This collaboration enables ECU to create easily accessible, engaging, and easy-to-understand product demos across multiple channels, driving member education, engagement, and adoption of digital tools. With a proven history of value and growth, ECU is committed to staying ahead of technological advancements while prioritizing member education—a mission that WaveCX’s platform supports seamlessly.
Enhancing Member Education Through Personalized Demos
As a forward-thinking credit union, ECU continuously introduces new products and services to meet the evolving financial needs of its members. However, introducing new technology is only half the battle; educating members on how to use these tools effectively is equally critical.
By partnering with WaveCX, ECU has gained the ability to create dynamic, interactive demos that simplify complex digital banking features. These demos serve as educational resources, helping members understand the functionality of new products and encouraging them to adopt these tools into their daily financial routines.
“WaveCX’s platform makes it incredibly easy for us to create and deliver informative and engaging demos at scale, resulting in thousands of views each month and a positive impact on our member experience,” said Whitley Starnes, eLearning Designer at Eastman Credit Union.
The partnership has already yielded impressive results, with ECU reporting significant increases in member engagement and product adoption since implementing WaveCX’s solutions.
Measurable Success: Key Achievements with WaveCX
Since launching its first demo in June 2024, ECU has seen remarkable success in member interaction with its digital content. Highlights include:
- 60,000+ Total Views: The initial demo launched in June 2024 reached over 60,000 total views, demonstrating strong member interest and engagement.
- 11,000+ Monthly Views: Engagement peaked in Q3, with an average of 11,000+ monthly views across all demos.
- 8,400 Average Monthly Views: Overall, ECU reports an average of 8,400 views per month across its entire library of WaveCX demos.
- Rapid Adoption of New Tools: After launching a new external loan payment system, ECU staff created a demo in under two days to promote the product. Within just one week, the demo garnered 4,600+ views and nearly 10,000 views in its first month.
These metrics underscore the effectiveness of WaveCX’s platform in driving awareness and adoption of ECU’s digital offerings.
A Dedicated Resource Library: “Connect & Learn”
To further support member education, ECU has developed a dedicated resource library called “Connect & Learn.” This centralized hub houses a variety of demos and tutorials designed to teach members how to use different digital products and services.
The “Connect & Learn” library is accessible across multiple channels, including:
- ECU’s Website: Members can access demos anytime from the comfort of their homes.
- Mobile Banking App: On-the-go learning ensures members can explore new tools directly within the app.
- Interactive Kiosks: A 55-inch interactive kiosk will be available in ECU’s branch locations and at events, providing a hands-on environment for members to explore the complete library of demos.
This multi-channel approach ensures that members have consistent access to educational resources, regardless of their preferred method of interaction.
A True Partnership: Collaboration and Support
ECU’s success with WaveCX is not just a result of the platform’s capabilities but also the strong partnership between the two organizations. WaveCX has demonstrated exceptional responsiveness to ECU’s needs, going above and beyond to ensure the credit union maximizes the platform’s potential.
“We’ve been incredibly impressed with WaveCX’s responsiveness to our needs,” said Randel Taylor, Director of Digital Banking at Eastman Credit Union. “They are true partners and always willing to go the extra mile to help us leverage the platform to its full potential.”
This collaborative spirit has been instrumental in helping ECU achieve its goals, from creating high-quality demos quickly to tailoring solutions to meet specific member needs.
Leading the Charge in Digital Banking
ECU’s commitment to member education and digital innovation sets a benchmark for how credit unions should navigate the rapidly evolving digital banking landscape. By prioritizing accessibility, engagement, and education, ECU is empowering its members to take full advantage of the tools and services available to them.
“ECU is leading the charge in how credit unions should be navigating the digital banking landscape,” said Jon Tvrdik, CEO and founder of WaveCX. “ECU’s commitment to member education is truly impressive, and we are proud that WaveCX is playing a role in empowering their members to take full advantage of all that ECU has to offer.”
The Future of Member-Centric Digital Banking
The partnership between ECU and WaveCX highlights the importance of leveraging technology to enhance member experiences. By providing personalized, accessible, and engaging educational resources, ECU is not only increasing product adoption but also building stronger relationships with its members.
Looking ahead, ECU plans to continue expanding its library of demos and exploring new ways to integrate WaveCX’s platform into its digital strategy. Whether through interactive kiosks, mobile apps, or online resources, ECU remains focused on delivering value to its members and ensuring they feel confident using the latest digital tools.
