EagleTree Capital, L.P. (“EagleTree”) announced today that it has made a strategic investment in NuTrail, a leading nut-based granola brand, on behalf of investment funds it manages. Terms of the transaction were not disclosed.
In conjunction with this investment, Sheila Stanziale has joined NuTrail as Chief Executive Officer and will work alongside co-founders Ilya Avshalumov and Roni Avshalumov. Sheila Stanziale was previously the Founder & CEO of Spudlove Snacks, CEO of Mighty Leaf Tea Company, and President of Diageo-Guinness USA. She also held senior executive roles at PepsiCo over a fourteen-year period.
“We are excited to partner with EagleTree and Sheila, who share our vision and values,” said Ilya Avshalumov. “Both Sheila’s expertise and EagleTree’s resources and incredible team will enable us to accelerate NuTrail’s growth.”
Stuart Martin, Partner at EagleTree, added, “We have been loyal fans and customers of NuTrail for a long time and have the utmost admiration for everything Ilya, Roni and the NuTrail team have achieved to date. We look forward to being a part of NuTrail’s next chapter.”
“NuTrail is an exceptional brand, with amazing products and a very talented team. I am honored to join the NuTrail family and to be working with EagleTree to guide NuTrail’s next phase of growth,” added Sheila Stanziale.
“We are thrilled for NuTrail to be the second food sector investment in our latest fund. We have had the pleasure of partnering with Sheila as a board member on our prior food sector deal and look forward to collaborating with her as CEO of NuTrail,” added George Majoros, Co-Managing Partner at EagleTree.
Houlihan Lokey acted as exclusive financial advisor, Winston & Strawn acted as legal advisor and Ernst & Young acted as financial advisor to NuTrail. Jones Day acted as legal advisor and Alvarez & Marsal acted as financial and tax advisor to EagleTree.
About NuTrail
NuTrail is a highly differentiated, nut-based granola with no sugar added that is nutritionally superior, delicious and made with a simple list of ingredients. Made from a family recipe using nature’s nuts, seeds and fruits, NuTrail addresses modern consumers’ needs for low sugar and protein rich foods. To learn more, visit www.nutrail.com.
About EagleTree Capital
EagleTree Capital is a leading New York-based middle-market private equity firm, with $4.8 billion of assets under management, that has completed 45 private equity investments and over 100 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: business services, consumer, and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn.
