Credit Union of Texas Partners with Spiral for Financial Wellness & Community Impact
Spiral, the award-winning personalized banking platform, has announced a groundbreaking partnership with the Credit Union of Texas (CUTX), a prominent Texas-based credit union known for its long-standing commitment to philanthropy and community support. This collaboration is set to transform member engagement and increase deposits by providing innovative digital experiences that empower members to turn their everyday financial transactions into meaningful contributions to their future savings and charitable causes.
Empowering Members Through Personalized Digital Experiences
With this partnership, CUTX aims to revolutionize the way its members interact with their finances, offering a seamless and personalized approach to saving and giving. Through Spiral’s innovative banking platform, CUTX members can now round up their everyday purchases to save for their future while also supporting the charitable organizations they care about. This initiative aligns perfectly with CUTX’s mission of fostering financial well-being and strengthening local communities.
In addition to the savings feature, CUTX has introduced a newly established online Giving Center, which enables members to easily donate to charitable organizations directly from their online banking accounts. The Giving Center allows members to create a personalized portfolio of causes, track their contributions, and receive a detailed donation report for tax purposes. This level of customization ensures that every member can make a lasting impact on the causes they support, whether it be education, healthcare, environmental conservation, or social services.
Enhancing the Save the Change Program
One of the key aspects of this partnership is the enhancement of CUTX’s Save the Change program. By leveraging Spiral’s technology, CUTX has improved this initiative by allowing members to track their savings in real time and effortlessly contribute to charities of their choice. This user-friendly approach makes it easier than ever for members to grow their savings while making a tangible difference in their communities.
Driving Awareness and Digital Donations
The collaboration between Spiral and CUTX extends beyond individual member engagement—it also benefits local nonprofits and community-driven initiatives. By facilitating direct digital donations from its member base, CUTX can now play a more active role in supporting its charitable nonprofit partners. This effort not only increases awareness for local causes but also encourages members to participate in impactful giving initiatives, fostering a stronger sense of community.
CUTX’s commitment to social responsibility is further exemplified through its expanded offerings for local nonprofits. These enhancements include fundraising campaigns, donation matching, and community-wide events, which are designed to maximize charitable contributions and mobilize the community for greater collective impact. Through these initiatives, CUTX positions itself as more than just a financial institution—it becomes a catalyst for positive change.
The Future of Banking: Merging Financial Growth with Social Impact
The banking industry is undergoing a significant transformation, with financial institutions increasingly prioritizing digital solutions that align with their members’ values. The partnership between Spiral and CUTX exemplifies this shift, demonstrating that banking can be both financially rewarding and socially responsible.
As more financial institutions recognize the value of integrating socially conscious banking features, the future of banking will likely continue to evolve toward platforms that offer both convenience and community impact. Credit unions, in particular, are well-positioned to lead this movement, as their member-centric approach aligns with the growing demand for banking solutions that support financial growth while making a difference in society.
The success of this initiative will likely inspire other credit unions and banks to explore similar partnerships, paving the way for a new era of banking—one where digital innovation, financial well-being, and social good go hand in hand.
About Spiral
Headquartered in New York City, Spiral is the award-winning platform that helps credit unions and banks grow deposits and build deeper relationships that boost retention and loans through personalized banking experiences. With Spiral, financial institutions can empower their account holders to achieve financial freedom and easily support their communities through any online bank account, debit card, or credit card. Thus, Spiral makes it simple for financial institutions to drive positive change and empower millions of people to build better lives.
About Credit Union of Texas (CUTX)
For almost 100 years, Credit Union of Texas (CUTX) has provided financial services to members throughout North Texas and its growing number of locations in East Texas. Living out its vision to deliver an unexpected experience, CUTX has grown to over $2.5 billion in assets. Most Texas residents may qualify for membership. Recently, CUTX was recognized with the Communities Foundation of Texas “Be in Good Company” Seal of Excellence, voted the Best Credit Union in DFW by the readers of The Dallas Morning News, and named the winner of the Torch Awards for Ethics from both the Better Business Bureau Serving North Central Texas and the International Association of Better Business Bureaus.
