Consumers Credit Union Partners with Spiral for Personalized Savings & Community Giving
Spiral, the award-winning personalized banking platform, has announced an exciting new partnership with Consumers Credit Union, one of Michigan’s leading credit unions known for its strong commitment to community support and charitable giving. This collaboration is set to revolutionize how Consumers Credit Union engages with its members and expands deposit growth through innovative digital experiences tailored to each individual. By leveraging Spiral’s cutting-edge financial technology, members of Consumers Credit Union will now have the ability to transform their everyday purchases into savings opportunities and meaningful community contributions. Additionally, they will gain access to a newly introduced online Giving Center, which will streamline the process of making donations to charitable causes directly from their digital banking accounts.
One of the core features of this partnership is the integration of Spiral’s Roundup Center, a powerful tool that allows Consumers Credit Union members to round up their daily transactions to the nearest dollar. The spare change from these transactions will be allocated either towards savings or towards supporting charitable organizations of their choice. This functionality makes saving money effortless while simultaneously empowering members to make a difference in their communities. The Roundup Center will serve as an essential component of the credit union’s broader initiative to foster financial well-being and social impact among its members.
The Giving Center, another significant feature introduced through this partnership, offers members a seamless way to donate to nonprofits and causes they care about. Through this personalized platform, members will have the ability to curate a portfolio of charities, track their donations, and monitor their overall charitable impact. Additionally, donors will receive a detailed report of their contributions, ensuring they have proper documentation for tax purposes. This integration enhances the digital banking experience, allowing members to contribute to positive social change without stepping outside their routine financial activities.
Katie Stoll, Vice President of Payments at Consumers Credit Union, expressed enthusiasm for the partnership, highlighting its alignment with the credit union’s mission to support both the financial well-being of its members and the communities they serve. “Our mission is to create avenues for members to enhance their financial well-being and make a positive impact in the communities where we live in and serve,” Stoll said. “With new roundup options, our members can effortlessly save more and support local nonprofits. We’re thrilled to help members and our teams impact their communities and their own savings!”
For years, Consumers Credit Union has been at the forefront of financial innovation, continuously seeking new ways to enhance its members’ banking experiences. This partnership with Spiral marks a significant milestone in the credit union’s journey toward deepening member engagement through digital transformation. By introducing the Roundup Center and Giving Center, Consumers Credit Union is not only empowering its members to take control of their financial future but also reinforcing its dedication to social responsibility and community support.
The advantages of this partnership extend beyond individual members. By integrating Spiral’s technology, Consumers Credit Union is creating an ecosystem where local nonprofits can thrive. The ability to facilitate direct digital donations enables nonprofits to gain greater visibility within the credit union’s member base, encouraging more contributions and long-term support. Moreover, this collaboration will enable Consumers Credit Union to launch new initiatives such as fundraising campaigns, donation matching, and community-wide events. These initiatives will strengthen relationships between members and local charities, fostering a sense of shared responsibility for social progress.
Shawn Melamed, CEO and Co-founder of Spiral, lauded Consumers Credit Union for its forward-thinking approach and unwavering commitment to member-first solutions. “Consumers’ commitment to innovation and putting members first is remarkable,” Melamed stated. “It’s exciting to see more credit unions using solutions like Spiral to build deeper relationships with their members while growing deposits and creating stronger communities.”
Spiral has built a reputation as a trailblazer in the digital banking space, offering financial institutions robust solutions designed to enhance engagement and social impact. The company’s mission is to bridge the gap between banking and giving, making it easier for people to save money while contributing to causes that matter to them. By partnering with credit unions like Consumers, Spiral is expanding its reach and helping more communities benefit from its unique approach to financial empowerment.
The significance of this partnership cannot be overstated. In an era where consumers are increasingly seeking ways to integrate social impact into their everyday lives, financial institutions must adapt to meet these evolving expectations. Consumers Credit Union recognizes this shift and is proactively addressing it by incorporating Spiral’s technology into its digital banking platform. This strategic move will not only attract socially conscious members but also position the credit union as a leader in community-oriented banking.
Furthermore, this partnership underscores the importance of digital transformation in the financial industry. Traditional banking models are rapidly evolving, with digital solutions playing a crucial role in enhancing customer experiences. Consumers Credit Union’s collaboration with Spiral is a testament to the credit union’s commitment to staying ahead of the curve, providing its members with the tools they need to achieve both financial success and social impact.
As this partnership unfolds, Consumers Credit Union members can look forward to a host of new opportunities for financial growth and community engagement. Whether rounding up spare change to build savings, making charitable contributions through the Giving Center, or participating in community-wide fundraising events, members will have numerous avenues to make a meaningful impact. This initiative reflects a broader movement within the banking industry towards more personalized, socially responsible financial solutions.
Ultimately, the collaboration between Spiral and Consumers Credit Union represents a groundbreaking step towards redefining the role of credit unions in modern banking. By combining technology with a strong sense of community, this partnership will create lasting benefits for members, nonprofits, and local communities alike. As financial institutions continue to explore innovative ways to enhance customer engagement, partnerships like this one will serve as a model for how banking can be both financially empowering and socially transformative.
