Cambridge Savings Bank Grants Belle Brands $10M Credit Line for Growth
Cambridge Savings Bank (CSB), a full-service mutual bank with a customer-first approach and $7 billion in assets, has announced that its Asset-Based Lending (ABL) team has provided a $10 million revolving line of credit to Belle Brands. Belle Brands is a portfolio of personal care companies owned by Windsong Global and a small group of co-investors.
In January 2024, Windsong acquired Pipette, a leading brand in clean baby personal care essentials, and JVN, a hair care brand celebrated for embracing individuality and artistry. Following these acquisitions, Windsong launched Belle Brands to unite these companies under a common vision. To lead the initiative, Windsong appointed Teresa Lo, a beauty industry veteran with two decades of experience, as president. Lo aims to guide Belle Brands’ expansion and drive its mission forward.
“Belle Brands was founded to champion inclusive, science-driven personal care products that make a real difference,” Lo said. “We are dedicated to creating effective solutions using the highest quality, safest, and most reliable ingredients. Cambridge Savings Bank’s support is instrumental in sustaining and advancing these brands. This funding will allow us to grow strategically, innovate, and continue meeting the needs of our loyal customers with exceptional care.”
The $10 million revolving line of credit from CSB will provide Belle Brands with the financial flexibility needed to fuel its growth while maintaining its commitment to high-quality, accessible personal care products. With this funding, Belle Brands can enhance its operations, increase efficiency, and invest in key initiatives to strengthen its market position.
This investment is set to play a crucial role in Belle Brands’ expansion strategy. A significant portion of the funding will go toward purchasing inventory to meet increasing demand, as well as upgrading visual merchandising efforts to bolster brand presence in retail spaces. Additionally, Belle Brands will establish new distribution channels to further widen its reach. The company also has plans to introduce new products, expand its offerings, and implement targeted marketing strategies to attract a broader customer base.
Beyond expanding its presence in existing markets, Belle Brands has its sights set on international growth. The funding from CSB will enable the company to explore new territories while ensuring sufficient working capital to support its ongoing operations. This strategic approach will not only boost revenue but also establish Belle Brands as a global leader in the personal care industry.
Brian Cooper, Partner at Windsong, emphasized the importance of choosing the right financial partner to support Belle Brands’ ambitious growth plans.
“Partnering with Cambridge Savings Bank was a deliberate and strategic decision as we focus on thoughtful growth,” Cooper stated. “With significant expansion on the horizon, we needed a partner who could align with our vision and support our journey. Cambridge Savings Bank stood out for their expertise in commercial banking and their commitment to fueling our growth and success. Their collaborative approach and deep understanding of our needs made them the ideal partner to help Belle Brands navigate an exciting new chapter.”
Pipette and JVN have been steadily gaining popularity, with strong potential for further growth. Belle Brands is also looking to acquire additional personal care brands that align with its values and mission. By strengthening its portfolio through acquisitions, Belle Brands aims to expand its market presence, enhance product offerings, and drive sustainable growth.
“With a strong vision and significant growth potential, Belle Brands exemplifies the type of company our Asset-Based Lending team is proud to collaborate with,” said Yvonne Kizner, Senior Vice President and Head of Asset-Based Lending at CSB. “Choosing a partner that you can trust is one of the most important decisions a business can make, and at CSB, we focus on building that trust by creating a foundation of reliability and collaboration. By taking the time to understand each client’s unique needs, we deliver tailored financial solutions that facilitate sustained momentum.”
Cambridge Savings Bank’s partnership with Belle Brands reflects its commitment to supporting businesses with tailored financial solutions. By providing a revolving line of credit, CSB is enabling Belle Brands to execute its strategic initiatives, scale its operations, and solidify its position as a leader in the personal care industry. As Belle Brands continues to grow and innovate, this partnership ensures that it has the financial resources necessary to meet its goals and deliver high-quality products to consumers worldwide.
Looking ahead, Belle Brands plans to leverage the funding to expand distribution, invest in research and development, and further strengthen its customer engagement strategies. By doing so, the company aims to remain at the forefront of the personal care industry while staying true to its mission of inclusivity, innovation, and quality. With CSB’s support, Belle Brands is well-positioned to achieve sustainable growth and long-term success.
