Better.com Launches “Better Forever” Loyalty Program to Offer Lifetime Savings for Homeowners
Better Home & Finance Holding Company, the parent company of Better.com and Better Mortgage, has announced the launch of Better Forever, a groundbreaking loyalty initiative designed to reward customers with waived origination fees on future refinance or purchase loans. This program represents a significant step in Better’s mission to make homeownership easier, more affordable, and more rewarding for its customers.
The Better Forever program automatically enrolls customers who funded a loan with Better Mortgage on or after January 1, 2019. Additionally, new homebuyers will also benefit from waived origination fees when they return to Better for future loans. With anticipation of a more favorable interest rate environment in 2025, this initiative is poised to maximize savings for homeowners while fostering deeper trust and loyalty to the Better brand.
A New Chapter in Homeownership Accessibility
Better.com has long been at the forefront of innovation in the mortgage industry, leveraging its fully digital platform to streamline the homebuying process. The introduction of Better Forever underscores the company’s commitment to delivering lifetime value to its customers. By eliminating origination fees on future loans, Better ensures that homeowners can take advantage of lower interest rates without worrying about additional costs.
“Homeowners deserve to feel confident in the interest rate tied to their mortgage for the life of their loan, not just when they complete their transaction,” said Vishal Garg, CEO and Founder of Better. “With Better Forever, we can help borrowers begin benefiting from their purchase or refinance today, without the fear of missing out on a better rate tomorrow.”
This customer-first approach aligns with Better’s overarching goal of creating a seamless, transparent, and financially empowering homeownership experience. By offering unmatched lifetime value, Better aims to position itself as the go-to partner for homeowners throughout their financial journeys.
How Better Forever Works
The Better Forever program is designed to be simple, inclusive, and impactful. Here’s how it works:
- Automatic Enrollment: Customers who originated and funded a purchase, refinance, or home equity loan through Better Mortgage on or after January 1, 2019, are automatically enrolled in the program.
- Waived Origination Fees: Eligible customers can enjoy waived origination fees on:
- Refinancing a loan originally secured with Better Mortgage for the same property under the same name.
- Purchasing a new property after securing a loan with Better Mortgage.
- Exclusions: Certain loans are ineligible for the program, including second liens, home equity loans, loans secured through third-party platforms, and refinances within six months of a customer’s last funded loan.
For full details, customers can review the Better Forever Terms and Conditions on the company’s website.
Empowering Homeowners Through Innovation
At the heart of Better’s success is its dedication to leveraging technology to enhance the customer experience. To support the rollout of Better Forever, Better has introduced Betsy™, the industry’s first voice-based AI loan assistant. Betsy™ is designed to provide intelligent, timely, and accurate answers to customer inquiries 24/7/365, ensuring a seamless and stress-free experience.
Customers interested in learning more about the program can interact with Betsy™ or visit better.com/b/better-forever for comprehensive information.
By combining cutting-edge technology with customer-centric initiatives like Better Forever, Better.com is redefining what it means to be a trusted partner in homeownership.
Anticipating a Favorable Interest Rate Environment
The timing of the Better Forever launch is particularly strategic. With expectations of a more favorable interest rate environment in 2025, homeowners are likely to explore refinancing options to reduce their monthly payments or secure better terms. By waiving origination fees, Better eliminates a significant barrier to refinancing, enabling customers to capitalize on lower rates without incurring additional costs.
This forward-thinking approach not only benefits homeowners but also strengthens Better’s position as a leader in the mortgage industry. By empowering customers to optimize their financial goals, Better fosters long-term relationships built on trust and mutual success.
A Commitment to Customer-Centric Innovation
Since its inception, Better.com has prioritized innovation and accessibility in the homeownership journey. The company’s fully digital platform has revolutionized the mortgage process, offering customers a faster, more transparent, and hassle-free experience.
The launch of Better Forever further solidifies Better’s reputation as a customer-first organization. By providing lifetime savings and eliminating unnecessary fees, Better demonstrates its commitment to helping homeowners achieve financial stability and peace of mind.
“We are proud to continue delivering on our promise of being a digitally-native homeownership company that remains customer-first – especially at a timely moment for consumers across the country,” said Garg.
Why Better Forever Matters
The Better Forever program addresses a common pain point for homeowners: the fear of missing out on better rates or opportunities down the line. By offering waived origination fees on future loans, Better removes financial barriers and empowers customers to make decisions that align with their long-term goals.
Key benefits of the program include:
- Lifetime Savings: Customers save on origination fees every time they refinance or purchase a new home with Better.
- Flexibility: The program applies to both refinancing and new home purchases, giving customers the freedom to adapt to changing circumstances.
- Trust and Loyalty: By rewarding past and present customers, Better deepens its relationship with homeowners and reinforces its commitment to their financial well-being.
