BBVA Partners with Domo for Digital Transformation

Domo (Nasdaq: DOMO) has announced a strategic collaboration with Banco Bilbao Vizcaya Argentaria (BBVA), a prominent global financial services institution, to advance its digital transformation objectives. With a workforce exceeding 121,000 employees, BBVA is leveraging Domo’s technology solutions to streamline operations and enhance decision-making processes across its expansive global footprint.

BBVA boasts a formidable presence spanning over 25 countries, commanding leadership positions in key markets such as Spain and Mexico, alongside significant franchises in South America and Turkey. Given the complexity of its operations, BBVA sought to address various operational hurdles as part of its digital transformation journey. This included the consolidation of extensive customer data and the integration of disparate data sources and systems. Domo provided BBVA with a streamlined and secure pathway to connect global teams, establish new key performance indicators (KPIs), democratize access to customer feedback data, and more.

As the banking landscape undergoes profound technological shifts, BBVA has made substantial strides in revamping customer experiences to align with evolving demands. Domo’s platform not only facilitates seamless access to customer data but also enables BBVA to gauge and understand customer interactions within its app. By effortlessly sharing critical insights organization-wide, BBVA has observed heightened productivity in day-to-day operations.

Elena Alfaro, Global Head of Data and Advanced Analytics in Client Solutions at BBVA, emphasized the significance of Domo in harmonizing data across diverse teams and regions within the organization. Domo’s solution empowers every employee to access the requisite data and collaborate effectively, without the need for cumbersome or costly initiatives.

Domo further equips BBVA leadership with comprehensive visibility into key metrics, including Net Promoter Score (NPS) and non-financial KPIs, fostering a culture of client satisfaction throughout the organization. Integration of customer query data within Domo offers invaluable insights into BBVA’s performance, streamlining reporting processes and mitigating operational risks associated with manual reporting.

Mark Maughan, Senior Vice President of Customer Success at Domo, underscored the platform’s role in enabling BBVA employees to leverage crucial data for informed decision-making, thereby enhancing business outcomes.

To explore how multinational institutions like BBVA leverage Domo to optimize operations and enhance data visibility, visit

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