Banc of California Launches Private Banking Services for High-Net-Worth Individuals and Families
Banc of California has launched a new Private Banking service designed to support the personal financial needs of high-net-worth individuals, family offices, business owners, corporate executives and their families. The new offering expands the bank’s relationship-focused approach beyond commercial banking, providing clients with personalized banking services, lending options, deposit solutions and digital tools tailored to their individual financial objectives.
Banc of California is a wholly owned subsidiary of Banc of California, Inc. (NYSE: BANC). With more than 85 years of experience serving businesses, the bank is extending its established commercial banking expertise to individuals and families seeking a more coordinated approach to managing their personal and business banking relationships.
The launch reflects the bank’s focus on delivering personalized financial services for clients whose banking requirements may extend across business operations, personal finances, liquidity management and long-term financial planning. By combining dedicated relationship managers with technology-enabled banking services, Banc of California aims to offer a high-touch experience that addresses the needs of clients with complex financial circumstances.
Expanding Relationship-Based Banking to Personal Finances
The introduction of Private Banking represents an extension of Banc of California’s longstanding commitment to relationship-driven financial services. The bank has traditionally worked with businesses to provide banking solutions that support their operational requirements, growth strategies and financial management needs. Through its new service, it will apply a similar approach to the personal banking needs of business owners, executives and affluent families.
High-net-worth individuals often maintain several financial relationships, including business banking accounts, personal deposit accounts, lending arrangements and relationships with wealth managers or registered investment advisors. Managing these relationships independently can create additional administrative work and make it more difficult to coordinate financial decisions.
Banc of California’s Private Banking service is intended to help simplify this process by providing a dedicated point of contact for personal banking requirements. Clients will have access to banking professionals who can help coordinate appropriate deposit products, personal lending solutions, treasury resources and digital banking services.
The offering is designed for individuals who value direct communication with experienced bankers and personalized support rather than relying exclusively on standardized banking services. By emphasizing ongoing relationships, the bank intends to develop a clearer understanding of each client’s financial priorities and deliver services aligned with those needs.
The service also creates an opportunity for existing commercial banking clients to extend their relationship with Banc of California to their personal financial affairs. Business owners and executives who already work with the bank may benefit from having a banking partner that understands both their professional responsibilities and personal banking requirements.
Dedicated Private Bankers and Personalized Client Support
A central component of the new Private Banking service is direct access to dedicated Private Bankers and Private Client Service Managers. These professionals will provide relationship-based support and help clients navigate the bank’s available financial products and services.
Private Bankers will serve as key contacts for clients seeking personalized banking guidance. Their role will include understanding individual financial objectives, discussing appropriate deposit and lending options, and coordinating banking services that support clients’ broader financial requirements.
Private Client Service Managers will contribute to the client experience by helping coordinate service needs and facilitating access to the bank’s resources. This relationship-oriented structure is intended to make routine banking interactions more convenient while providing clients with a more consistent experience.
For business owners and executives, the ability to coordinate personal and commercial banking relationships can be particularly valuable. Their financial requirements may change as businesses expand, liquidity positions fluctuate or personal financial priorities evolve. Access to experienced banking professionals can help clients evaluate available banking options as those circumstances change.
The bank’s approach combines personal service with secure digital banking capabilities. Clients will be able to use digital tools for relevant banking activities while retaining access to professionals who can assist with more individualized requirements.
This combination is intended to provide flexibility without sacrificing the personal attention that distinguishes the Private Banking service.
Leadership Highlights Demand for High-Touch Banking
Jared Wolff, Chairman and CEO of Banc of California, described the new service as a natural extension of the bank’s existing client experience. According to Wolff, the launch addresses a market need for a banking relationship that combines personalized attention with modern technology.
Wolff explained that the bank aims to simplify the financial lives of families, family offices and high-net-worth individuals by providing a service that is both highly personalized and technology-enabled.
He also emphasized the importance of maintaining a focused business model. Rather than attempting to provide every possible financial service directly, Banc of California intends to concentrate on its banking strengths and collaborate with clients’ external financial advisers when appropriate.
This approach recognizes that affluent clients frequently rely on a network of professionals to manage different aspects of their financial lives. Wealth managers, registered investment advisors, accountants, legal professionals and other advisers may each play a role in helping clients make financial decisions.
By working alongside these professionals, Banc of California can concentrate on deposit services, lending, liquidity management and other banking requirements while allowing clients to maintain their existing advisory relationships.
The strategy also reflects the bank’s emphasis on personalized service as a differentiating factor in a competitive financial services market. For clients with sophisticated financial needs, a banking relationship that provides direct access to knowledgeable professionals may be an important consideration when selecting a financial institution.
Aaron Houpis to Lead Private Banking Operations
The new Private Banking group will be led by Aaron Houpis, Executive Vice President and Managing Director of Specialty Deposits and Private Banking.
Houpis said the service was developed with input from clients and wealth managers who identified a gap in the personal banking market. These individuals had experienced Banc of California’s service-focused approach through its commercial banking operations but were seeking a comparable experience for their personal financial needs.
According to Houpis, the bank designed the offering to address this demand by creating a high-touch banking solution that combines personalized relationships with coordinated financial services.
His comments highlight the role of client and adviser feedback in shaping the service. By considering the experiences of individuals who already work with the bank, Banc of California aims to build an offering that responds to practical banking challenges rather than relying solely on conventional private banking models.
Under Houpis’s leadership, the team will focus on delivering a consistent and streamlined experience for Private Banking clients. The objective is to provide access to relevant banking products, experienced professionals and coordinated service that reflects the financial requirements of affluent individuals and families.
The leadership structure also connects the new offering with the bank’s broader specialty deposit capabilities, supporting an approach that brings together relationship management, deposit solutions and personalized banking services.
Premium Deposit Accounts and Liquidity Solutions
Banc of California’s Private Banking offering will include premium deposit accounts designed to serve the needs of eligible clients. Deposit accounts can play an important role in managing everyday expenses, maintaining available cash and organizing funds across personal and business financial obligations.
For high-net-worth individuals and families, liquidity management can involve balancing readily accessible funds with other financial priorities. Business owners may also need to coordinate personal cash reserves with income from their companies, distributions or other financial commitments.
The bank’s deposit solutions are intended to provide clients with options suited to their individual banking requirements. Dedicated bankers can help clients understand the available products and determine which options may align with their financial objectives.
The launch announcement does not specify account rates, minimum balance requirements, fees or eligibility criteria. Clients will therefore need to consult the bank for detailed product terms and conditions.
In addition to deposit accounts, the service will include treasury solutions designed to support clients’ broader financial goals. These resources are intended to complement the bank’s personalized service model by helping clients manage relevant banking and liquidity needs.
The combination of deposit products and treasury resources may be particularly relevant to entrepreneurs and executives who must manage financial responsibilities across both their professional and personal lives.
Customized Personal Lending and Lines of Credit
Personal lending will be another important component of Banc of California’s Private Banking service. The offering will include customized personal lending solutions and lines of credit intended to address the borrowing requirements of eligible clients.
High-net-worth individuals may have financial needs that differ from those of traditional retail banking customers. Their borrowing requirements can be connected to property purchases, personal investments, major expenses or the management of short-term liquidity needs.
Business owners and executives may also seek flexibility when coordinating personal financial commitments with the timing of business income or other assets. Depending on a client’s circumstances, a suitable lending arrangement can provide access to funds while helping them manage cash flow.
Banc of California intends to offer lending options tailored to individual client needs rather than relying exclusively on standardized solutions. Dedicated bankers will help clients explore the available options and understand how those products may fit within their broader financial circumstances.
Specific interest rates, credit limits, collateral requirements and approval criteria were not detailed in the launch announcement. As with other lending products, availability will depend on the bank’s applicable underwriting standards and product terms.
The inclusion of personal lending alongside deposit and treasury services reinforces the bank’s strategy of providing multiple banking capabilities through a coordinated relationship.
Secure Digital Banking and Priority Service
Technology will play an important role in the new Private Banking experience. Banc of California plans to provide clients with a full suite of digital banking tools, supported by priority service and direct access to experienced banking professionals.
Digital banking can help clients manage routine financial activities more conveniently, including reviewing account information and handling eligible transactions through supported channels. For individuals who manage multiple financial responsibilities, access to secure digital services can reduce the time required to complete everyday banking tasks.
However, digital convenience is only one part of the bank’s approach. The service is designed to combine technology with personal assistance, giving clients access to bankers who can address questions and coordinate more complex banking needs.
This combination may be particularly useful for family offices and business owners who require efficient account management but also value direct communication when evaluating financial options.
The bank’s emphasis on secure digital tools also reflects the importance of technology in contemporary financial services. Clients increasingly expect convenient online access while maintaining confidence that their banking relationships can provide personalized support when necessary.
Banc of California’s stated objective is to deliver an experience that integrates these expectations into a single relationship-focused service model.
Supporting Wealth Managers and Registered Investment Advisors
The new service is also designed to support wealth managers and registered investment advisors, commonly known as RIAs. These professionals help clients manage investments and broader financial objectives, but their clients may also require specialized banking, lending and liquidity services.
Banc of California intends to serve as a Private Banking partner for advisers who need a banking institution to support those requirements. By coordinating with external financial professionals, the bank aims to complement existing client relationships rather than replace the services provided by investment advisers.
For wealth managers, access to a responsive banking partner can be relevant when clients need deposit accounts, borrowing options or assistance managing available liquidity. A coordinated relationship may help reduce the fragmentation that can occur when banking and investment services are handled by separate institutions without effective communication.
The bank’s approach also provides advisers with an additional option when addressing clients’ banking requirements. Instead of directing every financial need to a single provider, advisers and their clients can maintain their preferred professional relationships while working with Banc of California for appropriate banking services.
The announcement does not indicate that the bank’s Private Banking service includes investment management or replaces independent investment advice. Its stated focus remains on banking, lending, deposits and liquidity-related requirements.
A Focused Strategy for Affluent Clients
The launch of Private Banking reflects Banc of California’s effort to expand its client relationships while maintaining a focused approach to financial services. The bank is building on its experience in commercial banking to address the personal financial needs of affluent individuals, families, executives and business owners.
Rather than positioning the offering as a comprehensive replacement for every financial provider, the bank is emphasizing personalized banking, coordinated service and collaboration with external advisers. This model allows clients to access banking products and professional support while maintaining their broader financial relationships.
For existing business clients, the service could provide a more integrated connection between commercial and personal banking. For wealth managers and RIAs, it introduces a banking partner focused on deposit, lending and liquidity needs. For family offices and high-net-worth individuals, it offers a relationship-based service supported by digital banking technology.
The effectiveness of the new offering will depend on how successfully the bank delivers personalized service, responds to client requirements and coordinates its resources across different banking needs.
As financial institutions continue to compete for affluent customers, the ability to combine digital convenience with direct access to experienced professionals remains an important part of the banking experience.
Banc of California’s new Private Banking service positions the bank to pursue this opportunity by extending its established commercial banking approach to a broader range of personal financial relationships. Through dedicated bankers, premium deposit accounts, customized lending, treasury resources and collaboration with external financial advisers, the bank aims to provide a more coordinated banking experience for high-net-worth individuals and families.
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