Apella Wealth Expands East Coast with $518M Marrella Acquisition
Apella Wealth (“Apella”), a financial advisory and wealth management firm dedicated to serving individuals, families, and businesses, has announced its latest strategic expansion with the addition of Marrella Private Wealth, a registered investment adviser (“RIA”). This partnership extends Apella’s geographic presence to Wyomissing, Pennsylvania, and enhances its capabilities in comprehensive financial planning and investment management within the region.
Marrella Private Wealth is a boutique wealth management firm renowned for its client-centric approach and commitment to financial advocacy. The firm is led by Managing Directors and Wealth Advisors Samuel Marrella, Sr. and Paul Marrella, both of whom bring decades of experience in guiding clients through complex financial landscapes. As fiduciaries, the Marrella team has built a strong reputation for offering tailored financial guidance, helping clients make informed decisions at every stage of their financial journey. Their approach emphasizes education, long-term strategy, and a deep understanding of each client’s unique needs.
Strengthening Apella’s Mission
The integration of Marrella Private Wealth aligns with Apella’s mission of delivering highly personalized financial solutions. Apella CEO Patrick Sweeny expressed his enthusiasm for the partnership, stating, “We’re excited to welcome Marrella Private Wealth as a partner. Their focus on individualized planning and advice aligns perfectly with our commitment to providing tailored financial solutions. We believe this collaboration will significantly enhance the value we provide to our clients.”
Jim Scanlan, President of Apella, also shared his thoughts on the strategic expansion, emphasizing the importance of shared values and a commitment to excellence. “We’re thrilled about the growth this partnership brings, not only in terms of expanding our reach but also in enhancing the services we offer. Marrella Private Wealth shares our dedication to outstanding client service, and we’re confident that this collaboration will unlock new opportunities and better position us to meet the evolving needs of our clients.”
For Marrella Private Wealth, joining Apella represents an opportunity to leverage the firm’s extensive resources and expertise. Paul and Sam Marrella, Managing Directors of Marrella Private Wealth, expressed their excitement about the partnership, stating, “We’re excited to join the Apella Wealth family, offering our clients enhanced resources and expertise. This partnership strengthens the services we provide, giving clients access to advanced tools, specialized professionals, and improved efficiencies—all designed to help them navigate today’s financial landscape for long-term success.”
Expanding Apella’s Footprint
The acquisition of Marrella Private Wealth marks Apella’s twenty-first transaction and its tenth since partnering with Wealth Partners Capital Group (“WPCG”). WPCG, a financial services holding company, invested in Apella in September 2021 to support its continued growth and strategic acquisitions. Since then, Apella has rapidly expanded its footprint, strengthening its presence in key markets and enhancing its ability to deliver high-quality financial advisory services.
With the addition of Marrella Private Wealth, Apella continues its trajectory of strategic expansion, focusing on firms that share its client-first philosophy. The transaction officially closed on March 7, 2025. Marrella Private Wealth was represented in the transaction by Derek Bruton of Gladstone Associates, a leading consulting firm specializing in M&A advisory for the financial services industry. As of the closing date, Apella now manages $5.31 billion in assets under management (AUM), further cementing its position as a leader in the wealth management sector.
A Commitment to Client Success
One of the primary drivers behind Apella’s growth strategy is its unwavering commitment to client success. The firm recognizes that in an increasingly complex financial environment, investors require more than just portfolio management—they need comprehensive financial planning, risk management, and estate planning services tailored to their unique goals. By integrating high-caliber firms like Marrella Apella Wealth Private Wealth, Apella ensures that clients receive a holistic approach to wealth management, combining deep industry expertise with cutting-edge financial technology.
Marrella Private Wealth has long been recognized for its meticulous approach to wealth management, emphasizing long-term planning, disciplined investment strategies, and a commitment to fiduciary responsibility. By joining forces with Apella, the firm will gain access to a broader array of tools, research capabilities, and back-office efficiencies, allowing it to provide Apella Wealth an even Apella Wealth higher level of service to its clients. This enhanced infrastructure will help Marrella Private Wealth maintain its focus on client relationships while leveraging Apella’s scale and expertise to drive further growth.
The Future of Apella and Marrella Private Wealth
As the financial services industry continues to evolve, firms that prioritize innovation, client service, and strategic growth are well-positioned for success. Apella’s ongoing expansion reflects its commitment to these principles, and the addition of Marrella Private Wealth is yet another step toward building a national network of top-tier financial advisory firms.
Apella and Marrella Private Wealth are committed to ensuring a seamless transition for clients, maintaining the high standards of service and personalized attention that have defined their success. Clients can expect the same level of care and dedication Apella Wealth from their advisors, now with the added benefit of enhanced resources, expanded expertise, and greater operational efficiencies.
In conclusion, the partnership between Apella Wealth and Marrella Private Wealth represents a strategic alignment of values, expertise, and client-focused service. As Apella continues to grow, its focus remains on delivering exceptional financial solutions tailored Apella Wealth to the unique needs of each client. With a shared commitment to excellence, this collaboration sets the stage for continued innovation and success in the wealth management industry.
