Adyen (AMS: ADYEN), a leading global financial technology platform, has announced that Groupe Dynamite Inc. (GDI), a Montreal-based fashion house that operates retail stores and digital experiences under its two brands, Garage and Dynamite, has successfully integrated Adyen’s Giving product. This collaboration represents a significant step in GDI’s commitment to corporate social responsibility and its mission to engage customers in charitable giving seamlessly.
GDI’s Commitment to Social Impact with Adyen Giving
The integration of Adyen Giving enables GDI to connect its customers with meaningful causes, empowering them to contribute to local and global charitable initiatives. This feature allows retailers to engage in philanthropy by facilitating customer donations at checkout, creating an opportunity for brands to align with social causes that resonate with their audience.
Through Adyen Giving, GDI has already demonstrated its agility in responding to pressing social issues. Notably, when wildfires struck Los Angeles, the company quickly mobilized a fundraising campaign for Americares, a non-profit dedicated to disaster relief. Within just 24 hours, the campaign was live, enabling customers to support affected communities promptly. The results were remarkable—3.5% of GDI’s customers participated in donations, significantly surpassing the platform’s average engagement rate of 2%.
Donna Lutfy, Special Advisor, ESG at GDI, emphasized the impact of this initiative: “Charitable giving has always been part of our brand DNA, but Adyen’s Giving product has made the process seamless and agile. The process of onboarding a charitable partner and going live with a campaign through Giving is quick and effortless, empowering our team to be more ambitious with our fundraising goals and respond quickly to our community’s needs. Adyen’s innovative solutions and Giving product are crucial to advancing our ESG goals and helping us remain a leader in the ever-evolving retail landscape. This collaboration is a key step forward in our commitment to providing fashion that aligns with the expectations of our customers.”
Expanding the Reach of Charitable Giving
Adyen Giving is designed to simplify the donation process, making it easier for retailers and their customers to support various non-profits. More than 200 charities are currently registered on the platform, allowing GDI and other retailers to launch campaigns that align with their corporate social responsibility initiatives.
As part of its March campaign, Dynamite is collaborating with Dress for Success Canada Foundation to raise donations at checkout in all its Canadian stores. This initiative aligns with GDI’s mission to support gender equity and workforce empowerment. Dress for Success Canada Foundation plays a vital role in helping women and non-binary individuals prepare for employment by providing professional attire, resume assistance, interview preparation, career coaching, access to resources, peer support, and skills workshops.
Catherine Curtis, CEO of Dress for Success Canada Foundation, expressed gratitude for this partnership: “Our partnership with Dynamite and the generous support of their customers help provide women and non-binary individuals across the country with pre-employment and job retention support. This includes professional clothing, resume assistance, interview prep, career coaching, access to resources, peer support, and skills workshops—giving them the tools to enter and thrive in the workforce. We thank Dynamite and their customers for ensuring that those who need it most can find meaningful employment and become independent contributors to their communities, families, and country.”
The Power of Purpose-Driven Brands
Today’s consumers expect brands to align with social values. According to a study by Zeno Group, consumers are four times more likely to purchase from brands with a strong sense of purpose. This growing demand for corporate responsibility has led companies to invest in initiatives that showcase their commitment to social causes.
Adyen Giving technology is a powerful tool in this shift, enabling businesses to demonstrate their dedication to philanthropy in a way that integrates naturally into the shopping experience. By allowing customers to contribute to charitable initiatives at checkout, brands can foster deeper connections with their audience while making a tangible impact.
Sander Meijers, Canada Country Manager at Adyen, highlighted the significance of this collaboration: “Garage and Dynamite are fixtures in malls across North America and demonstrate seamless consumer experience at every touch point. There is a great opportunity in Canadian retail right now to enhance the consumer experience, and we’re excited to be the partner to help brands deliver elevated experiences, leveraging solutions from unified commerce to Giving.”
Strengthening GDI’s Retail Operations with Adyen’s Technology
This latest initiative builds on the existing partnership between Adyen and GDI, which has already implemented Adyen’s unified commerce platform in over 250 Garage and Dynamite stores across Canada and the U.S. Unified commerce is a game-changer in the retail industry, as it provides customers with flexible and seamless payment experiences across different channels—whether they are shopping in-store, online, or through mobile devices.
Adyen’s payment infrastructure supports GDI’s ability to stay ahead of retail trends, offering customers more convenience and enhancing the overall shopping experience. In addition to streamlining transactions, the platform provides GDI with valuable data-driven insights that help inform strategic decisions, from optimizing inventory to understanding customer behavior.
The Future of Retail and Social Responsibility
As retailers continue to navigate an evolving landscape, the intersection of commerce and corporate social responsibility will play a crucial role in shaping brand identity and customer loyalty. The collaboration between Adyen and GDI is a testament to how financial technology can be leveraged to drive meaningful social impact while enhancing the retail experience.
By integrating Adyen Giving, GDI has positioned itself as a leader in purpose-driven retail, empowering its customers to contribute to important causes effortlessly. This initiative not only reinforces GDI’s commitment to ESG principles but also sets a new standard for how fashion brands can engage with their communities in a meaningful way.
The retail industry is at a pivotal moment where technology, commerce, and social good are converging. Companies that embrace this shift and prioritize purpose-driven initiatives will stand out in an increasingly competitive market. With Adyen’s innovative solutions, GDI is well-equipped to meet the evolving expectations of its customers while making a lasting impact on society.
