Polly AI Transforms Mortgage Experiences at ResiCentral & New American Funding
Polly, a leader in innovative technology and AI solutions for mortgage capital markets, is showcasing the significant productivity improvements experienced by wholesale mortgage company ResiCentral and national mortgage lender New American Funding (NAF) through its cutting-edge AI platform, Polly™ AI. The platform, driven by advanced AI/ML algorithms and Polly’s proprietary technology and data, is seamlessly integrated within Polly’s next-generation product, pricing, and eligibility (PPE) engine, delivering powerful and scalable results for both companies.
Polly, a leader in mortgage technology and artificial intelligence, has established itself as a trailblazer in the industry with the launch of Polly™ AI. This innovative platform’s first application, an interactive loan officer (LO) agent, leverages Polly’s advanced product, pricing, and eligibility (PPE) engine to provide unmatched analytical capabilities. The LO agent analyzes near-miss eligibility, near-miss pricing, and suggests actionable steps to improve outcomes. First introduced in May 2024, Polly™ AI has transformed the way mortgage lenders, loan officers, and brokers operate in an increasingly competitive market. The platform’s ability to enhance workflows, boost conversions, and improve ROI has made it a game-changer for many in the industry.
ResiCentral: A Leader in Efficiency
ResiCentral, a forward-thinking wholesale mortgage company, was the first to adopt Polly’s LO agent. The company’s dedication to offering exceptional service and competitive rates made Polly’s solution an ideal fit. Brian Permutt, President of ResiCentral, emphasized that Polly’s platform aligns with the company’s commitment to “Speed with a Smile,” automating processes like price generation and loan product selection, which frees mortgage brokers to focus on client relationships.
By incorporating Polly, ResiCentral has revolutionized its operations, allowing the company to triple its year-over-year volume in 2024 without increasing its capital markets or secondary staff. This significant achievement is attributed to the platform’s robust functionality and its ability to quickly adapt to customer needs. Sean Welsh, SVP of Capital Markets at ResiCentral, praised Polly’s innovative solutions, noting that the AI platform ensures pricing accuracy and offers an easy-to-use experience. With Polly’s continued support, ResiCentral is poised to achieve even greater goals in 2025.
NAF: Time-Saving and Scalability
New American Funding (NAF), a prominent independent mortgage lender, has also integrated AI into its operations. Kristin Ankeny Bickenbach, EVP of Secondary Marketing at NAF, highlighted the company’s ongoing pursuit of technological advancement and efficiency. While NAF’s systems were effective, the decision to explore Polly’s platform stemmed from a desire to improve pricing strategies and operations. Its flexible platform has empowered NAF to enhance workflows and optimize its loan officers’ productivity.
LO agent has brought substantial time savings to NAF, with over 1,250 employees actively engaged with the platform. By providing insights on more than 7,200 ineligible products, it has saved the team countless hours of manual effort. Nick Denrio, Regional Support Manager at NAF, shared that Polly’s AI-enabled pricing engine has revolutionized the way loan officers assist clients, making it easier for them to provide accurate quotes and solutions anytime, anywhere. This convenience and mobility have significantly improved the way NAF serves its clients.
Polly’s AI Roadmap: A Commitment to Innovation
The success of AI at ResiCentral and NAF has fueled Polly’s ongoing development and commitment to advancing AI and machine learning capabilities. The platform’s roadmap is shaped by continuous feedback from customers like ResiCentral and NAF, ensuring that stays ahead of the curve and continues to provide valuable solutions to mortgage lenders.
Adam Carmel, Founder and CEO , emphasized the importance of collaboration with industry leaders in refining the AI platform. “Our constant dialogue with customers helps us create products that solve real challenges, optimize profitability, and enhance the loan officer experience,” Carmel said. He also reiterated that the collaboration with ResiCentral and NAF has demonstrated the transformative benefits of AI platform, and the company is excited to continue pioneering mortgage technology in the coming years.
Attending the 2025 MBA Conference
The groundbreaking advancements will be highlighted at the 2025 MBA Independent Mortgage Bankers Conference in Austin. Attendees interested in learning more about Polly’s next-generation technology are encouraged to visit the company’s team at the MBA Welcome Party and schedule a meeting.
About ResiCentral
ResiCentral, LLC, a rising star in wholesale mortgage lending, has become a trusted partner for thousands of mortgage brokers across the U.S. The company’s focus on providing “Speed with a Smile” combines fast processing, competitive rates, and top-tier customer service. ResiCentral has experienced extraordinary growth, tripling its workforce and loan volume in the past year, positioning itself as a leader in the wholesale lending space.
About New American Funding
New American Funding (NAF) is an independent mortgage lender serving more than 272,000 customers with a portfolio worth $71 billion. With 285 locations nationwide, NAF was named to the 2024 Fortune 100 Best Companies to Work For® list. The company is committed to leveraging technology to streamline the mortgage process and provide outstanding training and support to its Loan Officers.
About Polly
It is a leading provider of enterprise-grade mortgage technology, known for its innovative, data-driven platform. Polly’s solutions, including the industry’s only cloud-native, commercially scalable PPE engine and the pioneering the AI platform, empower top banks, credit unions, and mortgage lenders to increase profitability, automate workflows, and revolutionize the loan officer and broker experience. Company continues to drive forward as a key player in mortgage capital markets technology. The company is headquartered in San Francisco, California.
