Thredd and MuchBetter Extend Global Reach with New Market Entry
In the rapidly evolving world of digital payments, the ability to expand internationally is a critical differentiator. Thredd, the AI-first issuer processing platform, and MuchBetter, the consumer wallet and prepaid card platform, are demonstrating this by launching MuchBetter’s prepaid card and digital wallet programme in Israel. This marks a significant step in MuchBetter’s international expansion, following successful deployments in the UK and Canada.
“International expansion is a core part of MuchBetter’s growth strategy, and Thredd has been a critical partner in helping us move quickly and confidently into new markets,” said Israel Rosenthal, Founder and CEO of MuchBetter. “Launching in Israel is an important step for us, and Thredd’s global platform, regulatory expertise, and deep payments experience make them the ideal partner as we continue to scale worldwide.”
Key Insights at a Glance
- International Expansion: MuchBetter’s launch in Israel is part of its broader international growth strategy.
- Partnership Strength: Thredd’s processing infrastructure and regulatory expertise are crucial for MuchBetter’s rapid market entry.
- Security and Compliance: Thredd’s platform ensures high standards of security and compliance for MuchBetter’s prepaid card and digital wallet programme.
- Future Plans: Additional form factors are planned as the programme scales.
Navigating the Complexities of International Expansion
Just as a ship must navigate treacherous waters to reach its destination, MuchBetter must navigate the complexities of international markets to achieve its growth goals. Thredd’s global platform and regulatory expertise provide the necessary support to ensure a smooth and compliant launch in new regions. This partnership addresses the core challenge of scaling payment solutions across different regulatory environments, a critical issue in the fintech industry. The ability to launch efficiently and securely in multiple geographies is essential for maintaining a competitive edge and meeting consumer demands.
Why the Window for Action Is Closing Fast
Like a sprinter racing to the finish line, MuchBetter is accelerating its international expansion to capture market opportunities before competitors. The rapid pace of technological change and consumer demand for seamless payment solutions means that companies must act quickly to secure their market position. Thredd’s support in providing the necessary infrastructure and expertise is crucial for MuchBetter to meet these challenges head-on. The next steps include scaling the programme and exploring additional form factors to enhance the user experience.
Thredd Mobilizes for MuchBetter’s Global Growth
Thredd is committed to supporting MuchBetter’s international expansion by providing robust processing infrastructure and regulatory expertise. “MuchBetter’s expansion highlights exactly what Thredd was built to enable — fast, reliable, multi-market programme launches on a single global platform,” said Jim McCarthy, CEO at Thredd. Thredd’s platform offers end-to-end support across transaction processing, security, and programme management, enabling MuchBetter to accelerate time to market while preparing for future regional expansion. This partnership is a testament to Thredd’s ability to deliver the infrastructure, scale, and flexibility needed to succeed in highly regulated markets.
Future Outlook
The partnership between Thredd and MuchBetter is like a well-coordinated dance, where each step is carefully planned to ensure a harmonious performance. As MuchBetter continues to expand, the collaboration with Thredd will be crucial for maintaining high standards of security, compliance, and performance. The programme issues on the Mastercard network, leveraging MuchBetter’s UK licence for cross-border operation, setting the stage for further expansion and innovation.
Conclusion
The expansion of MuchBetter into Israel, powered by Thredd, underscores the importance of strategic partnerships in the fintech industry. By leveraging Thredd’s global platform and regulatory expertise, MuchBetter can efficiently and securely launch its prepaid card and digital wallet programme in new markets. This partnership not only accelerates MuchBetter’s international growth but also sets a high standard for security and compliance in the digital payments sector. Join the conversation in the comments below.
About Thredd
Thredd is the trusted, AI-first, cloud-enabled issuer processing platform powering the next generation of global payments. Through a single API, unified platform, Thredd delivers debit, credit, digital wallet and ledger capabilities to over 100 fintech, digital banks and embedded finance providers, across 47 countries, processing billions of transactions annually. With a global operating footprint, local expertise, and AI integrated into every layer of its platform, Thredd has been purpose-built for speed, scale and modern issuance models, setting the standard for market entry, client experience, security, regulatory rigour and operational resilience.
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